Try Out Street Style’s ‘Coastal Grandmother’ Trend This Memorial Day Weekend

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Street style from the Milan spring 2019 ready-to-wear shows.Photographed by Phil Oh

From Diane Keaton’s look in Something’s Gotta Give to Annie Leibovitz at the Met, the hottest trend for summer is the ‘Coastal Grandmother’ aesthetic. This vibe requires a breezy oversized button-up, a cool hat (to keep the sun off your face), and cozy knits in various shades of ecru—the sorts of things you might see in the Hamptons this Memorial Day weekend. See how our global street stylers have interpreted this TikTok trend, and check out our Street Style Trend Tracker for more style inspiration all summer long.

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San Diego, resort 2023

Photographed by Phil Oh 
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San Diego, resort 2023

Photographed by Phil Oh 
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New York, spring 2022 ready-to-wear

Photographed by Phil Oh
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Los Angeles, resort 2023

Photographed by Phil Oh
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Paris, spring 2022 menswear

Photographed by Acielle / Style du Monde
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Taipei, fall 2022 ready-to-wear

Photographed by James Kung, Lee Shou Chih, and Shawn Sun
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Los Angeles, resort 2023

Photographed by Phil Oh
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Paris, fall 2022 ready-to-wear

Photographed by Phil Oh 
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Paris, fall 2022 ready-to-wear

Photographed by Phil Oh 
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Sydney, resort 2022

Photographed by Dan Roberts
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Sydney, resort 2022

Photographed by Dan Roberts