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Today marks the launch of the latest offerings from Prada Outdoor, the Italian house’s take on summertime living. Yes, there are chunky crocheted sweaters to throw over your bikini, but there’s also a knitted hammock should you want to coordinate whilst taking an afternoon nap. It all goes to show that fashion is giving us everything we need to take it extra easy this season.
And Prada isn’t alone; Jacquemus, Loewe, and Dries Van Noten seem to all be committed to the cause with fun-inducing pieces like frisbees, beach bags, and pool towels to boot. With their help, everyone can be an outdoorsy person.
To capture the joyous return to a season filled with sun-worshiping (with SPF!) by day and bonfires by night, Vogue enlisted Mayan Toledano to document it all. The New York-based director and photographer rounded up a gaggle of her fashionable friends—Tiye, Anna, Noah, and Jesse—decked them out in summer’s most anticipated capsule collections, and headed to the beaches of Brooklyn.
The moments captured give us a taste of the slow days ahead. Some skateboard, others lounge the day away, and everyone looks to be having fun in the sun. Happy summer indeed.
The Chunky It Knit
Prada’s second Outdoor capsule just feels like summer. With a bevy of Prada-emblazoned items that beckon you to spend time outdoors, the collection includes a hammock, skateboard, frisbee, and even carefully crocheted clothing and accessories for a glammed up yet wearable summer spent outside. Shop the range at Prada’s dedicated pop up spaces within their boutiques across the country—head to Manhattan’s Broadway, Beverly Hills, Miami’s Design District, and the Neiman Marcus in NorthPark in Dallas for the full Prada Outdoor experience.
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The Island Life
Loewe’s Paula’s Ibiza always captures the spirit of summer through sartorial escapism. Transport yourself to vacation with their new airbrush-printed shorts and t-shirts. And whether or not you have a trip on the docket this summer, there’s a beachy and embellished towel-meets-wrap skirt that might catch your eye.
The Pattern Play
Dries Van Noten’s exclusive capsule collection with Net-a-Porter makes a case for pattern play with vibrant, playful terry cloth separates, a laid back satin-twill wrap skirt embellished with images of flora and fauna, and striped mesh T-shirts. Everything feels elevated and playful all at once.
The Summer Brights
Jacquemus’ exclusive summer capsule for MyTheresa features a series of knitted and tailored pieces in zesty orange and popping pink hues. This vibrant collection is destined to come along with you on your next getaway or for summer days at home when you’re in the mood to wear optimism and imagination on your sleeve.
