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Taylor Swift has officially returned. This morning, after a social media blackout followed closely by cryptic clips of a coiling, striking snake, Swift pulled back the curtain on her forthcoming album, Reputation—which expects a November 10 release, according to a subsequent frame—with a stark black and white beauty shot featuring a new take on her trademark beauty look.
Gone are the bangs, the polished bob, and the fringed shag. In their place, the singer debuts a dampened mane of soft, finger-raked waves, with a hint of James Dean volume at the crown. The homage makes sense: the singer s portrait strikes a rebellious note, from her posturing to the silver chain choker around her neck. And though makeup is still present, Swift s painted matte lip looks more femme fatale than ladylike, coupled with bare skin and long eyelashes. Considering the album s telling title, and the clever repurposing of social media s favorite snake emoji, it seems Swift is taking her image into her own hands. So far, devil-may-care looks good on the pop star.
Watch Taylor Swift Talk Googling Herself, Which Celebrity’s Closet She’d Raid, and the Bravest Thing She’s Ever Done:
