Winter 2025 s best hair colors are a bit of a dealer s choice. We’ve got the classic dark shades to match the cozy vibes that the cold weather brings, like a smoky brunette or an alluring deep chestnut. But there are also a few bright spots if you want to provide some stark contrast to anything dark (and to dress for the weather you actually want and all that), like golden blonde and shades of copper. Whatever your mood, there’s a shade you’re bound to fall in love with.
But don’t just take our word for it. Below are the 13 winter hair colors that the pros think should be on your radar. Scroll through to find the one that calls to you this season.
Teddy Bear Brown
Teddy bear brown was everywhere this fall, and you can expect to see it well into the winter (and probably beyond). “This is a great hair color choice for anybody who wants to be low-maintenance. It can be achieved by using a gloss, and you can play with a few highlights,” celebrity colorist Jenna Perry once told Vogue. Take inspo from Daisy Edgar-Jones, who wears this rich shade with ombré tips. If your salon carries R+Co, Perry says to ask for the demi-permanent shade Quicksand (9.03).
Dark Suede Blonde
Jacob Schwartz, celebrity colorist and Schwarzkopf Professional’s U.S. hair color trend ambassador, loves a dark suede blonde variety for when it gets colder out. It’s deep and rounded, with a few golden highlights woven throughout to add subtle hints of brightness.
New England Gold
Carolyn Bessette-Kennedy is forever a beauty and style icon for many, and Perry says an NYC golden blonde shade will be trending everywhere this winter. It’s a classic that overlaps highlight applications to create natural high and low points.
Soft Copper
Famous blonde Pamela Anderson recently ditched her flaxen hair for something a bit more spunky and we love it. For maintenance, Schwartz recommends a demi-permanent color like the Schwarzkopf Professional Igora Vibrance, which he says comes in a variety of shades that can help you create your perfect custom color.
Crushed Velvet
Perry describes Kaia Gerber’s darker shade as a smooth “crushed velvet.” In simpler terms, it s a warm brunette with lots of shine. To get this shade, Perry says you’ll want to tell your colorist to add tone-on-tone highlights to get that reflectiveness and lightness to brighten even the deepest brunettes.
Dark Chocolate
Dark and alluring, this winter is all about embracing deep shades, and Perry loves a dark vampy shade for winter. Look to someone like Megan Thee Stallion, whose long dark strands are always enviable.
The Tone Down
According to celebrity hair colorist Travis Ogletree sees a lot of clients wanting to tone down their natural color. “[They] are deciding to gloss their hair down by a few shades closer to their natural base tone,” says Ogletree. Pro tip: Be sure to use a detangler that can also act as a heat protectant to protect your new gloss when styling hair.
Cali Brunette
A warmer but still fun spin on that summery, bright dimensional highlights, Cali Brunette gives you a bit more color to play with. “Think warm, sun-kissed, with brighter light reflection around the face frame and ends of hair,” he says. “Just one or two shades of tonal difference.”
Gray Transitioning
In theme with trying to go back to our roots (at least hair-wise) for winter 2025, expect to see many people embrace their natural gray hair. Celebrity colorist Sierra Kener once predicted that people will opt out of dyeing their grays for 2025 and the cool winter season is the perfect time to do so.
Warm Chestnut
Winter doesn’t have to be dominated by the dark and moody shades. If you want to lighten up the richness of a brunette shade, celebrity colorist Laurie Heaps once told Vogue to add warm chestnut highlights to feel extra cozy in 2025.
Toasted Sand
Leaps told Vogue that a toasted sand, which she described as a blend of beige and golden hues, is one of the blonde shades that will be huge for 2025. For the winter season, it is great for blondes who don’t want the harsh contrast of dark highlights.
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