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Marketing

All that’s happening in luxury marketing, from localized campaigns and Gen Z reports to influencer and ambassador strategies.

What the anti-influencer movement means for luxury
Marketing

What the anti-influencer movement means for luxury

Explaining luxury’s new brand identifiers
Marketing

Explaining luxury’s new brand identifiers

Armani Beauty targets Gen Z with new cast of ambassadors
Beauty

Armani Beauty targets Gen Z with new cast of ambassadors

The race to create this season’s ‘Coperni moment’ is on
Fashion Month

The race to create this season’s ‘Coperni moment’ is on

Tiffany wants Gen Z. Is it moving too fast?
Marketing

Tiffany wants Gen Z. Is it moving too fast?

Daniel Lee’s vision for Burberry is an ode to Britishness
Fashion

Daniel Lee’s vision for Burberry is an ode to Britishness

Think big: Why luxury is betting on giant marketing spectacles
Marketing

Think big: Why luxury is betting on giant marketing spectacles

Valentino and Dior bet on K-pop amid China tensions. Will it pay off?
Marketing

Valentino and Dior bet on K-pop amid China tensions. Will it pay off?

Why beauty brands are betting on collectibles
Beauty

Why beauty brands are betting on collectibles

The future of influencer marketing is offline and hyper-niche
Marketing

The future of influencer marketing is offline and hyper-niche

What the first Lunar New Year after Covid curbs means for luxury
Marketing

What the first Lunar New Year after Covid curbs means for luxury

Are beauty influencer brands falling out of fashion?
Beauty

Are beauty influencer brands falling out of fashion?

Inside the growing backlash against celebrity skincare brands
Beauty

Inside the growing backlash against celebrity skincare brands

Rising “petfluencers” love Gucci and Marine Serre and are racking up brand deals
Fashion

Rising “petfluencers” love Gucci and Marine Serre and are racking up brand deals

Lede, publicists behind celebrity brands, is launching in Europe
Marketing

Lede, publicists behind celebrity brands, is launching in Europe

Hacks and roasts: Inside the new social media currency
Marketing

Hacks and roasts: Inside the new social media currency

By Far: On marketing fragrance as accessory
Beauty

By Far: On marketing fragrance as accessory

The business of influence: New voices force a fashion marketing rethink
Marketing

The business of influence: New voices force a fashion marketing rethink

The business of influence: Why the era of celebrity influencers is over
Marketing

The business of influence: Why the era of celebrity influencers is over

The business of influence: Have we hit peak influencer brand?
Fashion

The business of influence: Have we hit peak influencer brand?

The business of influence: Why ageism and burnout are rife
Marketing

The business of influence: Why ageism and burnout are rife

The business of influence: Fashion’s original creators grow up
Marketing

The business of influence: Fashion’s original creators grow up

After viral infertility memes, can Olaplex bounce back?
Beauty

After viral infertility memes, can Olaplex bounce back?

Why buzzy Instagram accessories labels are investing in ready-to-wear
Creative Directors

Why buzzy Instagram accessories labels are investing in ready-to-wear