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AI

The AI developments, investments and debates impacting fashion, culture and business.

The Vogue Business AI Tracker

AI

The Vogue Business AI Tracker

Is Fashion Ready for the AI Bubble to Burst?

AI

Is Fashion Ready for the AI Bubble to Burst?

Can AI Stop Brands From Making Clothes That Don’t Fit?

AI

Can AI Stop Brands From Making Clothes That Don’t Fit?

GHD ramps up the hair tool race with AI rollout

Haircare

GHD ramps up the hair tool race with AI rollout

Why would Meta want to invest in EssilorLuxottica?

AI

Why would Meta want to invest in EssilorLuxottica?

2025 in fashion-tech: More human, more automated

Startups

2025 in fashion-tech: More human, more automated

2024’s Big Tech Lessons and Surprises

Web3

2024’s Big Tech Lessons and Surprises

What’s next for Web3 fashion?

Web3

What’s next for Web3 fashion?

LVMH’s Anish Melwani on the innovations to pursue and avoid for luxury

Executive Interviews

LVMH’s Anish Melwani on the innovations to pursue and avoid for luxury

The innovations driving the resale renaissance

AI

The innovations driving the resale renaissance

As Big Tech cosies up to Trump, what will it mean for brands?

AI

As Big Tech cosies up to Trump, what will it mean for brands?

Four things brands should consider when developing AI protocols

AI

Four things brands should consider when developing AI protocols

Meta’s far-sighted fashion moment

AI

Meta’s far-sighted fashion moment

How Vestiaire is improving fashion treasure hunts with AI

AI

How Vestiaire is improving fashion treasure hunts with AI

LVMH’s Nelly Mensah on taking tech risks in luxury

AI

LVMH’s Nelly Mensah on taking tech risks in luxury

As Gen Z matures, virtual stores get an AI boost

AI

As Gen Z matures, virtual stores get an AI boost

Fashion or fantasy? AI hallucinations, explained

AI

Fashion or fantasy? AI hallucinations, explained

How AI is transforming social media behind the scenes

AI

How AI is transforming social media behind the scenes

Do fashion buyers want help from AI?

AI

Do fashion buyers want help from AI?

What happens when AI devices become fashion statements?

Web3

What happens when AI devices become fashion statements?

Google won’t kill the cookie, but marketers have moved on

AI

Google won’t kill the cookie, but marketers have moved on

Balenciaga is bringing fashion shows to the Apple Vision Pro

AI

Balenciaga is bringing fashion shows to the Apple Vision Pro

Poshmark sellers can now pay to promote their closets

AI

Poshmark sellers can now pay to promote their closets

Brands are unleashing generative AI design tools for customers

Web3

Brands are unleashing generative AI design tools for customers