One of Jennie McCormick’s main priorities at Rag Bone has been to create a full wardrobe for the everyday woman. That’s why this season she decided to switch things up and transform the brand’s showroom into a mock apartment to represent how R&B and its essentials can take you from day to night and everything in between.
Throughout the space you could walk through the different wardrobes of the Rag Bone woman, ranging from day-appropriate suits to glamorous shearling jackets and slips to take you into the night. In an effort to focus on elevating existing Rag Bone essentials, McCormick took already beloved styles like the Mercer blazer and transformed them to fit the needs of today’s shoppers. The jacket got a military upgrade with regalia buttons and comes in khaki green, navy, or black. The early 2000s favorite Newbury boot was shown in stylish variations including a black croc leather and burgundy calf hair, proving that classics stay classic for a reason.
This season’s model and muse was Hanne Gaby Odiele, a longtime friend of Rag Bone since the days of Marcus Wainwright and David Neville. Throughout the lookbook she sports a pair of the brand’s latest denim style, called the Sutton. The style borders on skinny jean territory without committing all the way, featuring a slim leg cigarette fit. The tighter fit on the bottom when styled with the rest of the collection’s essentials offered a more polished and elevated feel.
