It’s the first anniversary of Snow Xue Gao’s Lower East Side store, and she now considers herself an expert in how the LES girl dresses. “In the Lower East Side, people treat every day like a special event. They like short skirts, but they also love prints, and the way everyone dresses expresses freedom in a way,” said Gao. And if you’re following the “how to dress like a LES girl” trend on TikTok, you’ll find that a few of the styles from Gao’s look book match the aesthetic, like the pleated corset tops and vintage-looking slip skirts.
But even though Gao is trying to target young Gen Z customers with her latest offering, she’s still keeping her original customers in mind. Her floral-print silk maxidresses, which have been a signature in her collection since the beginning, remain an integral part of her collection this season. Layerable pieces like tweed jackets come in many colors to match every print, and Gao’s new bag line, made of vegan leather, features a range of prints to coordinate with her outfits.
