Parties

Signed, Sealed, Delivered... Emilia Wickstead Brings Her Signature Style to Paperless Post

“We started Paperless Post in 2009 because we saw that written communication was moving online,” said James Hirschfeld, CEO and Co-Founder of Paperless Post. “But with email, we were losing the ability to express ourselves in a creative, beautiful way. Just because the medium changes doesn’t mean the desire for beauty disappears.”

The collection itself was a creative meeting of minds. “Emilia approached it with so much enthusiasm—and so many mood boards,” Hirschfeld laughed. “Every time we thought we were done, she’d show up with more. We were like, where are these ideas coming from?”

“I couldn’t stop myself,” Wickstead admitted with a smile. “I got very excited.”

And rightly so. The resulting 33-card collection is a feast of floral prints and soft palettes pulled from her own archives, drawing inspiration from British garden parties and unforgettable weddings in the Italian countryside. As the evening unfolded, so too did the feeling of nostalgia and intimacy that inspired it—a reminder that, even in the digital age, thoughtful details still matter.

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Yvonne Tnt/BFA.com