How Evolvetogether Became the Go-To Mask
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Very few products have the breadth of users that include Rihanna, Sarah Jessica Parker, the sisters Hadid, Justin Beiber, and Elon Musk. The brands that have such clientele are ubiquitous—think Nike, Apple. The widespread need for face masks throughout the pandemic, however, pushed countless brands into designing their own iterations. And while many styles have experienced fleeting popularity, it’s evolvetogether’s minimalist, disposable face masks that have by and large become the go-to mask.
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Boasting the aforementioned group of celebrities (and more!) as wearers, the success of evolvetogether’s face masks make sense. For one, the brand is built on the philosophy of “transforming everyday essentials for today’s generation,” and their masks do just that—they’re just as functional as they are stylish. The “everyday” masks are certified IIR, SGS, and Nelson tested and filter out more than 98% BFE and 95% PFE to keep out bacteria, allergens, and pollution. For travel and higher risk environments, evolvetogether also makes K95 masks. All of the brand’s face coverings come in simple, sleek silhouettes in minimalist solid colorways, like navy and khaki. It’s a piece of fashion that fits well within a wardrobe populated with Bottega Veneta, Mejuri, and Everlane.
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But it’s not just the form and function of it all that have people reupping their order of evolvetogether’s face masks. The brand also works with limited-edition charity collabs to give back to trusted nonprofits, some of which have included GLSN, the ACLU, Covenant House, One Tree Planted, and I am a voter.
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While the Delta variant continues to rage on, the need for a mask continues. Many cities are re-implementing mask mandates in an effort to mitigate the spread and breakout cases for the already-vaccinated. Depending on where you live or where you’re headed, you might be required to wear a mask, or perhaps you’ve committed to mask-wearing in public for good. In any case, if you have to wear a mask, why not pick one with the same care and consideration you apply to all other items in your life?
Shop evolvetogether’s functional, stylish and charitable masks below.
