Giorgio Armani Brought the Italian Riviera to Malibu on the Latest Stop of the Mare World Tour

Last night, Giorgio Armani touched down in Malibu, the latest stop in the Giorgio Armani Mare tour, which unveils the new Mare collection in the world s most iconic summer locations.

The Mare tour started in the seaside town of Trani in Puglia last month, dropping anchor at Porto Cervo, continuing on to Tokyo, Sylt in Germany, Cannes, and most recently, Forte dei Marmi, before taking over Soho House’s Little Beach House.

As part of the event, the brand installed a week-long pop-up boutique at the private members’ club on the Pacific Coast Highway and redecorated the space with branded surfboards, pennant strings, beloved Armani Beauty cosmetics, and Armani Casa furnishings adorned with stylized tropical palm patterns in shades of turquoise.

The night kicked off with a cocktail party set against the backdrop of the sand and crashing surf. Guests including Henry Golding, Max Minghella, Kate Mara and Jamie Bell, Edgar Ramirez and Lili Reinhart perused the seasonal selection of apparel and accessories rendered in linens, gauzy cottons and printed cupros while mingling over the club’s signature spicy margaritas and slices of margherita pizza.

As the party warmed up, a crowd lined up to take pictures inside the Mare photo booth while Cami Mendes, Ginnifer Goodwin, Chase Stokes, Scott Speedman, and Katharine Foster turned the oceanside deck into a dance party, as a DJ spun a selection of classic summer hits.

The night concluded with an intimate dinner of crispy calamari, branzino followed by Eton mess for dessert in open air dining room, decked out in Armani Casa decor.