A New Version of Givenchy’s Best-Selling Bag Just Dropped
Just last week news broke that Matthew Williams, the American designer behind Alyx, will be taking over as creative director for Givenchy, with his debut collection showing in Paris this October. Now, the brand is in the news again, this time for the unveiling of a new iteration on their now iconic Antigona bag— the Antigona soft.
Givenchy’s most popular bag, the Antigona, first launched 10 years ago and quickly climbed the ranks to become an It bag worn by the likes of Kate Moss, Rosie Huntington-Whiteley, and Lily Aldridge, to name a few. With it s boxy silhouette, top handle straps and triangle logo, the Antigona was easily recognizable and it s large proportions made it a utilitarian carryall, too. Soon, it was Givenchy’s best-selling handbag. To celebrate the Antigona’s 10-year anniversary, Givenchy has unveiled a new take on their classic, the Antigona soft, a more supple variation on a house icon.
The Antigona soft has a more relaxed silhouette than its older sibling, but still employs similar top handle straps and a take on the original bag s triangle logo. The first launch is considerable, as the bag comes in small, medium and large sizes (the largest doubling as the ideal day bag and weekender). There’s also a plethora of colorways, including a striped leather version and a woven, almost-crocheted bag, both of which will be available in August.
As Matthew Williams prepares for his debut in October, the launch of the new Antigona soft paves the way for Givenchy’s new chapter. Here, shop the Antigona soft destined for It bag status.
