A Beckham! The Hiltons! Demi Moore’s Dog! Demna’s First Gucci Show Front Row Was Eclectic

It was the buzz of Milan Fashion Week: Earlier today, Demna debuted his first runway show for Gucci. The fall 2026 collection, titled “Primavera,” was held inside Milan’s Palazzo delle Scintille, and the show was rife with references to the Italian label’s rich history. (Many looks were reminiscent of the culture-shifting, late ’90s-early aughts Tom Ford era.) On the runway, there were surprise appearances from models such as Vivian Jenna Wilson, while supermodel Kate Moss even closed the show. (In a Gucci-monogrammed thong, no less!)

Naturally, Demna’s front row was filled with celebrities, too. (During his previous tenure Balenciaga, his shows leaned into the A-lister energy—so no surprises here that his Gucci debut would be just as starry.) The designer’s roster of supporting V.I.Ps at Gucci today was seriously eclectic—and still totally fabulous. The crew included Oscar-winning actor Demi Moore (sporting a bob and toting her adorable little dog, Pilaf), Paris Hilton, singers Kim Petras and Shawn Mendes, models Romeo Beckham and Alton Mason, and many more.

Demi Moore, her bob, and her dog Pilaf.

Photographed by German Larkin

Fellow designers Donatella Versace and Alessandro Michele, meanwhile, also came out to show their support for Demna’s splashy debut. (Michele is now at Valentino, but helmed Gucci from 2015 to 2022.) We love designers championing other designers! It was simply the show to be at—to walk in, and be seen at—in Milan this week, so who could blame them?

Knowing Demna’s new chapter would be a total front row spectacle, Vogue enlisted photographer German Larkin to capture all of the exciting front-of-house moments before the presentation began. There’s the candid encounters (Demna petting Pilaf!), to photographing some dream hunk pairings (Romeo Beckham and Shawn Mendes being seatmates!), scroll below for a closer look at the star-studded action from the Gucci show. You don’t want to skip it.