Have Shoes, Will Party: Margaux Celebrated its Collaboration with Writer Aminatou Sow at Bar Rêve

A lot can happen in a year. In pursuit of the perfect party shoe that fits everyone, New York City-based footwear brand Margaux, founded by Sarah Pierson and Alexa Buckley Roussel, has joined forces with writer and Jacqueline-of-all-trades Aminatou Sow. The trio first crossed paths exactly one year ago–coming full circle at Thursday night’s fete as they toasted to the launch of the Aminatou Sow for Margaux holiday shoe drop.

“We met Aminatou at a dinner we hosted in Brooklyn and our connection was instantaneous,” Roussel explained. “She told us how she wears a size 12, and how hard it is to find cute shoes that fit, and, to our surprise, that she had been wearing Margaux for some time.” The three conspired to put together a collection that honored Margaux’s commitment to comfort and style in inclusive sizing (shoes run up to size 45). City-friendly, the resulting silhouettes are flat, low-heeled, and ultra walkable—saving you cab fare at the end of the night. “At the end of the day, we re designing for ourselves, our team, and our customers—we love and live in the product. There s no greater test, or measure of accountability, than that,” added Pierson.

The celebration was hosted at the brand-new Belle Époque-inspired Bar Rêve in Brooklyn’s Cobble Hill neighborhood, with guests including Constance Wu, Busy Philipps, Merritt Wever, Hunter Abrams, Gabriella Karefa-Johnson, Willie Norris, and Kamyiis Mclean.

Caviar-topped potato croquettes and retro helpings of pigs in a blanket made the rounds, while partygoers sipped cocktails worthy of a Parisienne salon. Lush blooms by Carolina Malabet added to the Brooklyn-meets-Parisian feel, while Hope 808 s tunes pulsed through the air. A block of ice elegantly displayed the holiday collection—doubling as a vodka luge too.

Amongst the crowd, peeks of leopard abounded. “We bonded with Aminatou over our shared passion for satins and animal print,” continued Roussel. “We are so proud of how it’s come to life and the stories we’ve been able to tell around it.”

As the night unfolded, guests took their footwear for a spin on the dancefloor; a real-time test of wearability that passed with flying colors. Taking comfort in stride is more than a design preference for Sow. The co-author of Big Friendship and the writer behind the popular Crème de la Crème Substack newsletter, she s a city girl who knows the value of a trusted shoe that can keep up. “Bus! Club! Another Club! Another Club! Plane, next place, no sleep, no fear: those are the words of Lady Gaga and the attitude I bring to the holiday season,” Sow laughed.