Margot Robbie and Andrew Mukamal Celebrated The Book Launch For Barbie: The World Tour
No other movie press tour became a phenomenon in the way that Barbie did. There’s a plethora of factors to credit—the immense star power of the film’s lead-producer hybrid, the subject matter s multi-generational appeal, and the world’s most iconic doll come to life. And then there was Margot Robbie s many designer recreations of actual archival Barbie looks for the tour s red carpet. The concept? Brilliantly executed by stylist Andrew Mukamal and the eager and collaborative help of over 13 designers.
Throughout Barbie s global tour, Robbie turned up to red carpet after red carpet in a shade of pink or a clever nod to a vintage Barbie ensemble. And as a final send-off (just before Oscar Sunday), Robbie turned out once again in her Barbie-best to fete the launch of the coffee table book, Barbie: The World Tour (Rizzoli),
Thursday night, Robbie and Mukamal drew out a star-studded crowd to a store-meets-art-gallery exhibition stationed at Just One Eye dedicated to all things Barbie. A massive metal sculpture was the first focal point, dead center at the front of the store, but mostly immediately after, there was what everyone had come for—a spread of multiple copies of Barbie: The World Tour. Guests had the privilege of privately previewing (it isn’t expected to be released until March 19).
On the opposite corner of the room were 10 mannequins dressed like Margot Robbie as Barbie—actual pieces from the press tour that were hauled in for the evening to be viewed IRL. There was the 1959 Barbie-channeling black and white striped Herve Leger mini dress Robbie wore in Australia in June, the Vivienne Westwood gown the actor donned at the London film premiere, a sparkling black mermaid gown by Schiaparelli that appeared at the Los Angeles premiere of the film, and an Atelier Versace gown fans in Seoul may remember.
As far as book launches go, this was one people felt palpably excited about—and there is, of course, a huge energy in the room when not only Robbie but Mattel, the engine of a corporation behind the toy enterprise, are in the room. “I think about the impact on just people. The emotion, the love, the happiness,” Josh Silverman, executive vice president and chief franchise officer of Mattel tells Vogue. "The film was able to bring people together to share experiences, which I think is really important.”
Its impact also generated the company over $150 million. “A lot of this is about alchemy,” he said, “and the magic that became.” Rizzoli, the publishing company behind the anticipated documentation of the press tour’s wardrobe process, was also present. “It was such an unusual project to have all these creative people, all these fashion designers, all working toward one idea,” Charles Miers, Vice President at Rizzoli, told Vogue. “So it was very obviously fashion history in the making.”