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39 of the Most Breathtaking Chanel Sets Ever

39 of the Most Breathtaking Chanel Sets Ever
Photo: Getty Images

Just as anticipation surrounded the unveiling of a new Chanel collection when the late Karl Lagerfeld was at the helm, the big reveal of the show set was always a guaranteed moment at Paris Fashion Week—a tradition his successor Virginie Viard is continuing. Over the years, Chanel models have walked runways that riffed on cafés and casinos, icebergs, supermarkets, space rockets—and even enormous bottles of Chanel No. 5.

Below, revisit some of the most memorable Chanel show sets from seasons past.

  • On Virginie Viards spring 2023 couture runway models emerged from giant cardboard versions of the bestiary Gabrielle...
    Photo: Getty Images
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    Chanel spring 2023 couture

    On Virginie Viard’s spring 2023 couture runway, models emerged from giant cardboard versions of the bestiary Gabrielle “Coco” Chanel kept in her apartment (objects portraying horses, lions, camels, birds, and so on), the work of her collaborator Xavier Veilhan.

  • Photo: Getty Images
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    Chanel fall 2022

    In honor of Coco Chanel’s favorite fabric, Virginie Viard created a collection dedicated to tweed for fall 2022. So, of course, the walls and benches were adorned with the brand’s signature fabric, as well.

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TopicsMet Gala 2025