10 Beauty Products That Will Change the Game in 2015
What new textures, technologies, and innovations will have the biggest impact this year? We’re putting our money on these standouts (and stashing them all in our makeup bags and bathrooms).
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Photos: Sonny Vandevelde / Indigitalimages.com; Courtesy of John Frieda1/10John Frieda Luxurious Volume 7-Day Volume In-Shower Treatment
Why it s a game-changer:
Products that promise to makes strands look fuller have been crowding salon and drugstore shelves for the past several years, with bouncy blow-outs still trending on the runways (see DVF Spring ’15) and more and more women expressing concerns about thinning hair. Countless stylers create the illusion of more volume, but the results typically don t last. John Frieda is aiming to change that with a new semipermanent, rinse-off treatment that uses polymer and fruit acid technologies to add texture and thickness to fine strands. The product also strengthens hair with protein over time so that it doesn t just look good, but feels healthier, too. The patent-pending mix of ingredients delivers noticeable fullness after the first use, but "the product was designed to last through multiple washes, therefore it does not need to be used every time you shampoo," says Niyati Chanchani, associate director of R&D at John Frieda. An affordable, at-home body builder that lasts from Monday to Sunday? We haven t been this excited since dry shampoo.
$10; ulta.com
Photos: Marcus Tondo / Indigitalimages.com; Courtesy of Yves Saint Laurent2/10Yves Saint Laurent Volupté Tint-in-Oil
Why it s a game-changer:
2014 was easily the Year of Oil. American women finally embraced it in skincare and hair products, and no doubt the momentum will continue this year. The twist for 2015? Oil will begin seeping into unexpected products like color cosmetics. Forward-thinking YSL is already on the case. The company s new technology, Color Link Infuser, merges five nourishing oils (apricot kernel, macadamia seed, coriander fruit, jojoba seed, and passion flower) and pigments together so that the color doesn’t separate in the tube. "It took our labs almost two years to finalize the tint-in-oil technology. We screened more than 17 technologies," says Caroline Nègre, scientific communication director for YSL. The effort seems to have paid off. The shades are sheer yet gorgeous and the formula makes lips feel supersoft—like you just put on a rich lip balm minus any stickiness. We ll have to wait and see if it s enough to convert die-hard lipstick loyalists to the glossy side, but early signs point to yes.
$32 each; berdorfgoodman.com
Photos: Gianni Pucci / Indigitalimages.com; Courtesy of Redken3/10Redken Metal Fix 08
Why it s a game-changer:
We ve gotten so used to hair color streaks and wild dye jobs that we hardly bat an eyelash at a celebrity or model going gray or purple or green anymore. So where do we go from here? Redken is banking on metallics. As part of its new fashion collection launching this spring, the brand is offering a silver and a gold pomade that add shimmer and hold to slicked-back hair. If you can t get your hands on the gilded tiaras from Valentino or circular barrettes from Céline, consider this your next best (and more affordable) option. "This is a product that s designed to give highlights—it s fun for women to have in their bags if they re going out at night," says mane master and Redken creative consultant Guido Palau.
$27, available in April; For information: redken.com
Photos: Sonny Vandevelde / Indigitalimages.com; Paul Armbruster4/10Dior Pastel Eyes Multi-Wear Adhesive Eyeliner Patches
Why it s a game-changer:
After so much innovation in the nail arena—Gels! Appliqués! Texture!—it s about time for something exciting to shake up the eye category. We found it in Dior s reusable eyeliner adhesives. The laser-cut satin patches created by Peter Philips got a lot of attention backstage at the Spring runway show, and now non-models get to try it out, too. "I thought it would be interesting to take a classic fabric like satin and subvert it to obtain a really modern makeup finish, which in fact looks very similar to a neoprene effect," the face painter explains. Besides being a cinch to apply, it s the only liner in the world that is guaranteed not to fade or smear. Our only complaint is that they don t come in black—at least not yet.
$61 for a set of four, available February 1; For information: dior.com
Photos: Gianni Pucci / Indigitalimages.com; Courtesy of Chanel5/10Chanel Hydra Beauty Micro Sérum
Why it s a game-changer:
We all know the unspoken skincare rule: What s big in Asia will eventually become big in the States. In 2015, look out for micro-encapsulation technology to pop up in antiaging serums, like this new one from Chanel. The idea behind the formula s tiny droplets is that they ll help keep key ingredients (like camellia oil extract) fresher and more potent so that you get a more concentrated blast of benefits when you apply them to your skin. Niche brands such as Wei and Skin Inc. have introduced similar formulas in the East, but now that Chanel is on board, there s sure to be a ripple effect across America and Europe.
$110; chanel.com