Inside Prada Beauty s Brooklyn Penthouse NYFW Launch Party

BROOKLYN, NEW YORK - FEBRUARY 09: (EDITORS NOTE: Image has been altered, clothing has been smoothed.) Katie Holmes attends the Prada Beauty Celebrates U.S. Launch at Skylight at the Refinery on February 09, 2024 in Brooklyn, New York. (Photo by Jamie McCarthy/Getty Images for Prada Beauty )Jamie McCarthy/Getty Images

On the first day of NYFW, Prada Beauty kicked off their launch into color cosmetics with a cocktail party at Williamsburg s new (not yet open to the public) hotspot, Skylight at The Refinery.

Inside the fête, the decor was inspired by Prada s iconic triangle metal logo. An AI makeup try-on and a photo booth lived at the center of the room, where attendees explored their new favorite lipstick shades. In between sips of cocktails and bites of mini passed canapés, guests explored all colorways of the Prada Dimensions Eyeshadow Palette, Prada Reveal Foundation, and Prada Monochrome Lipsticks (in soft and hyper matte shades)—and yes, the two were artfully displayed in a triangular formation. Upstairs amidst the revelry, views overlooked the Brooklyn waterfront and Manhattan Skyline from Domino Sugar Factory s ceiling windows, and enjoyed a live DJ set. Attendees spotted at the bash included Sofia Richie Grainge, Katie Holmes, Becky G, Dylan Sprouse, AnnaSophia Robb, Molly Gordon, Tommy Dorfman, Maude and Irish Apatow, and more.