Long before “All I Want for Christmas” starts taking over playlists, the best beauty Advent calendars have already hit stores—and the savviest beauty lovers have already added them to their carts. After all, these keepsake calendars decked in gorgeous illustrations and brimming with top-rate beauty products sell out fast. It’s never too early to start identifying all you want from the land of coveted calendars. But we must warn you: In 2025, whittling down your wishlist will be hard.
For the makeup lover, choosing between MAC’s calendar of 24 “must-haves” and Charlotte Tilbury’s gilded, bejeweled holiday set will be near impossible—you’d be forgiven for leaving room for both on your gift list. Then again, Benefit’s Rubik’s-style Glam Cube is a puzzle worth figuring out, if only to fill your party clutch with staples from the brand. (Benetint-rosy cheeks look fab by festive candlelight.)
Vogue’s Favorite Beauty Advent Calendars Now Ready to Shop
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Best for the Luxury-Brand Loyalist
Harrods of London The Harrods Beauty Advent Calendar
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Best for the Giftee Who Dreams in Dior
Dior Le 30 Montaigne Dior Beauty Advent Calendar Holiday 2025
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Fragrance fanatics may have an even tougher time showing restraint, with prettily perfumed calendars from Diptyque, Guerlain, Glasshouse, and—for the first time—Byredo competing for space on pulse points. Let’s not forget: Jo Malone London is back with another fantastically scented set, too.
If it’s skincare you’re after, there are splurge-worthy options to make you or your giftee glow. Augustinus Bader is celebrating the season with a 12-piece set that swathes aging skin in youth-restoring holiday magic, thanks to the brand’s TFC8 technology. Then again, you could also lock in hydration—or give it as a gift—with skin-loving sets from La Mer, 111Skin, and Blue Lagoon.
To add even more intrigue to the mix, luxury brands like Dior—and storied retailers like Selfridges and Liberty London—have limited-edition collections no less tempting than freshly baked gingerbread.
That said, it’s time to start making your list and shopping it twice—throughout the season, we’ll update this edit with the best launches as they hit the shelves. For now, here’s the best of the batch that’s available, but likely not for long. These calendars tend to sell out faster than reindeer fly, so don’t hesitate to click “buy now.” Happy counting down!
In This Story:
- When do Advent calendars go on sale?
- Are beauty Advent calendars worth it?
- What are the most popular beauty Advent calendars?
- What is the most luxurious Advent calendar?
Best for the Giftee Who Dreams in Dior: Dior Le 30 Montaigne Dior Beauty Advent Calendar Holiday 2025
- Release date: Available to shop now.
- Price: $750
- Value: Not disclosed.
- Best For: Francophiles, luxury lovers, and anyone who appreciates beauty department classics—think J’Adore Dior perfume—will be delighted to count down the days of December with a daily dose of Dior.
- Vogue’s Standout Product: A classic red lip is always in season, but there’s something particularly magical about a crimson pout at the holidays. Rouge Dior lipstick in shade 999—a true, universally flattering red—is a Vogue editor favorite.
- Why We Love It: The box itself is a thing of beauty. Inspired by a fantastical circus, it’s decked with artist Pietro Ruffo’s gilded illustrations of leaping acrobats, clowns, and stars.
- What’s Included: The set contains 24 miniature gifts, which range from fragrance to skincare, makeup, and whimsical items for sprucing up the home at the holidays.
- What You’re Left With: A keepsake “Piste aux Étoiles” candle lights up the room with the nostalgic scent of caramelized almonds and cotton candy. The set also has three paper ornaments to help you deck the halls with Dior glam.
Best for the Luxury-Brand Loyalist: The Harrods Beauty Advent Calendar
- Release Date: Available to shop now.
- Price: $325
- Value: Not disclosed
- Best For: From La Mer to La Prairie, Harrods’s gift-worthy calendar holds goodies from some of the most luxurious beauty brands on the market. It will make the holidays brighter for anyone whose love language is top-shelf glamour.
- Vogue’s Standout Product: A full-size jar of Crème de la Mer is always a welcome gift. Infused with La Mer’s Miracle Broth, the skin-care classic conditions, hydrates, and protects the skin for a winter of softness and glow.
- Why We Love It: While some sets max out at 25 gifts, this one holds a surplus—it has upwards of 30 treasures tucked into its drawers.
- What’s Included: The set holds 32 products, which range from skincare to makeup, body care, and scents.
- What You’re Left With: The set includes 14 full-size products bound to outlast the holiday countdown, including creamy taupe eyeshadow from Bobbi Brown and MAC satin lipstick in Ruby Woo, a classic red hue.
Best for Buzzy Brands: Revolve Beauty 2025 Advent Calendar
- Release date: Available to shop now.
- Price: $150 for a 25 day calendar, $89 for a 12 day calendar.
- Value: $841 for the full-size
- Best for: If you like to have options when gifting, Revolve’s advent calendar adheres to your wishlist. The perennially buzzy product is available as a 12-day calendar—ideal for more casual acquaintances—while the 25-day calendar is a more lavish gift for someone special.
- Vogue’s Standout Product: Color Wow’s Money Mist Leave-In Conditioner is Vogue’s overall favorite in the category for sleek, commercial-worthy hair.
- Why We Love It: The annual sellout has goods from enduringly buzzy brands.
- What’s Included: In the hair category, there’s Ouai and Oribe, while a Sol de Janeiro lotion smooths (and tropical-scents!) the body. Meanwhile, there’s makeup from brands like Ilia, and skincare from the likes of Dr. Dennis Gross.
- What You’re Left With: As a cozy addition to the mix, Revolve threw in a set of special-edition socks from Barefoot Dreams.
Best for a Dash of Whimsy: Anthropologie The 24 Days of Beauty Advent Calendar
- Release date: Available to shop now.
- Price: $98
- Value: $300+
- Best for: The person on your gift list who oozes delicate whimsy—the type whose kitchen is stocked with embroidered tea towels and whose beauty cabinet brims with candy-colored apothecary finds. (AKA, a dyed-in-the-wool Anthropologie fan.)
- Vogue’s Standout Product: A miniature bottle of Maison Louis Marie No. 04 Bois de Balincourt is just the thing to stash in a velvet, holiday-party-ready clutch. Beloved by Jessica Chastain, the cinnamon, nutmeg, and sandalwood-spiked perfume oil is warming and alluring in all the right ways.
- Why We Love It: The calendar thoughtfully addresses multiple touchpoints in an everyday beauty routine, from the indulgent (like that aforementioned fragrance) to the practical: think pimple patches, SPF, and lip balm. As a bonus, all products are travel-size.
- What’s Included: The set includes 24 miniature products spanning skincare, makeup, fragrance, and more (there’s even an after-shave serum). What’s more, the goods come from Vogue-approved brands such as Supergoop!, L’Occitane, Salt Stone, and First Aid Beauty.
- What You’re Left With: Decked with dreamy illustrations from Nephthys Foster, the keepsake box would make delightful wrapping for another gift—or keep it as a catchall for TSA-friendly products.
Best for a Youthful Glow: Augustinus Bader 12 Days of Bader Set
- Release date: Available to shop now.
- Price: $675
- Value: $881
- Best For: Those looking for a refreshed skin-care routine will be glad to replace their typical cleanser, toner, and treatments with Augustinus Bader’s versions.
- Vogue’s Standout Product: The Rich Cream, a wintertime hero, is hydrating enough to keep your giftee glowing through the most drying February frost.
- Why We Love It: The range is famous for its hallmark ingredient, TFC8. With a cult following that includes Victoria Beckham, the scientifically advanced ingredient harnesses a proprietary blend of amino acids, vitamins, and synthesized molecules to kickstart the skin’s natural repair process.
- What’s Included: The streamlined set has all the products needed for a top-shelf (and TFC8-infused) skin-care regimen. From cleanser to toner, serums, eye masks, and thoughtful finishing touches—yes, even a hand balm is in there—the collection thoroughly pampers the skin.
- What You’re Left With: A complete skin-care kit to carry you through the holidays and beyond.
Best for the Hostess Extraordinaire: Diptyque 25 Scented Treasures Advent Calendar
- Release date: Available to shop now.
- Price: $495
- Value: Not disclosed
- Best for: Anyone who loves being home for the holidays—and hosting others—will relish the chance to bring more light to every room with cult-status candles.
- Vogue’s Standout Product: With notes of blackcurrant, rose, black peppercorn, and musk, the Baies candle casts a scent that’s fruity, floral, fresh, and understandably iconic.
- Why We Love It: With an adorably feline design, the calendar offers a sampling of the brand’s most beloved scents. From the cozy, woodfire-inspired Feu de Bois to the Sapin scent that fills the home with the scent of fir, the fragrances set festive feelings alight.
- What’s Included: The 25 treasures include everything from hand balm to body lotion and—bien sur—candles. This is Diptyque, after all.
- What You’re Left With: A sampling of candles to make your space all the more fragrant. The miniature candles can be handily tucked into travel bags.
Best for K-Beauty Gems: YesStyle Beauty Box “Starlight Diaries” Beauty Advent Box 2025
- Release date: Available to shop now.
- Price: $165
- Value: $500+
- Best for: A dream for any K-beauty lover, the calendar has a journal-inspired design decked with drawings of angelic kittens. It’s irresistible just to look at—let alone open up.
- Vogue’s Standout Product: The viral Biodance Bio-Collagen Real Deep Mask gave senior beauty shopping writer Kiana Murden “baby-soft skin” overnight.
- Why We Love It: This set bears the rare distinction of having all full-sized products, which means you’re getting 25 goodies that last beyond a few swipes or pumps.
- What’s Included: The 25 full-size products include skincare and makeup from top K-beauty brands like TirTir and Medicube.
- What You’re Left With: After a deep-dive into trending K-beauty bands, you’ll be left with an insider’s knowledge of the ever-buzzy skin-care category—and plenty of products to get your own glass-skin glow.
Best for a Molecular-Level Glow: Dr. Barbara Sturm Holiday Calendar Gift Set
- Release date: Available to shop now
- Price: $560
- Value: $1,863
- Best for: Known for high-tech skincare that works at the molecular level, Dr. Barbara Sturm is a skin pioneer known for making celebrities like Kate Moss, Hailey Bieber, and Gwyneth Paltrow glow.
- Vogue’s standout product: Inspired by her cult-classic Glow Drops, Dr. Sturm’s new Glow Cream is infused with triple hyaluronic acid and light-reflecting pearl pigments for a gift-worthy boost of radiance.
- Why we love it: Valued at close to $1,900, the set packs tons of value—not to mention, skin-care benefits—into its 24 velvet green drawers.
- What’s Included: The 24 skin-care products include miniature, travel-size, and full-size products geared at bringing the glow back to stressed winter skin. Items range from cleanser to toner, serums, a mask, eye patches, and cream.
- What you’re left with: In addition to skincare, the gift set has a keepsake headband and a sweet, festive surprise. Spoiler alert: It’s a cookie-cutter with a recipe.
Best for Celebrity-Loved Skincare: Tatcha 12 Days of Treasures Advent Calendar
- Release date: Available to shop now
- Price: $220
- Value: $309
- Best for: Suited for all skin types, this limited-edition collection hydrates, brightens, tightens, and smooths the skin.
- Vogue’s standout product: A standout in Meghan Markle’s beauty routine, the Dewy Skin cream delivers on its promise, keeping the skin supple and moisturized with hyaluronic acid, red algae, and Tatcha’s antioxidant-rich blend of Japanese superfoods, amino acids, and AHAs.
- Why we love it: Tatcha’s first-ever advent calendar offers a thoughtfully curated set of bestsellers designed to plump, treat, and nourish the skin; there are also products that keep the eyes hydrated and the lips smooth all through winter.
- What’s Included: The 12 “treasures” include three types of cleansers, a plumping essence, targeted serums, four moisturizers (with options for day or night), eye cream, and the Kissu Lip Mask that Dua Lipa keeps on hand.
- What You’re Left With: With whimsical illustrations by the Japanese artist Kaori Watanabe (AKA Foxco), the box can be repurposed to hold odds and ends throughout the year.
Best for the One Who Brings the Drama: Sisley Paris Holiday Calendar Gift Set
- Release date: Available to shop now.
- Price: $860
- Value: $1,792
- Best for: For the beauty lover with dramatic flair, Sisley’s showstopping calendar—replete with theater-inspired design—will be a most welcome gift.
- Vogue’s Standout Product: One of Vogue’s favorite face masks ever, the Sisley Paris Black Rose Cream Mask boosts radiance and moisture in one 15-minute treatment. Plus, you can take its skin-quenching benefits on the road (or in the air) with the travel-size edition that comes in this set.
- Why We Love It: A luxurious standout year after year, Sisley’s holiday calendar counts down the days with a mix of whimsical design and Parisian beauty. With illustrations from British artist Luke Edward Hall, this “theater” has candy-cane-colored stripes and wee bells, ballerinas, and angels.
- What’s Included: The 25 gifts include a sampling of Sisley’s best-in-class skincare, haircare, and makeup.
- What You’re Left With: The box is designed as a keepsake. Its drawers can even be turned around so the numbers face inward on any month apart from December.
Best for the Couple That Spritzes Together: Jo Malone London 25-Day Luxury Advent Calendar
- Release date: Available to shop now.
- Price: $495
- Value: Not disclosed
- Best for: Jo Malone fragrances are unisex, so this gift will hit the bullseye for anyone on your gift list.
- Vogue’s Standout Product: The Peony Blush Suede Body Crėme brings a Vogue-adored scent to the body—and cloaks the skin in hydration that smells floral, fresh, and musky all at once.
- Why We Love It: Shaped like a dartboard, the circular set has a sampling of Jo Malone products—ranging from colognes to bath and body staples—that represent the brand’s most beloved scents.
- What’s Included: The 25 gifts, tucked into gilded drawers, range from seasonal and classic colognes to candles and bath and body staples.
- What You’re Left With: Bring the miniature Pomegranate Noir candle on the road to create travel memories that smell like pomegranate, plum, pink pepper, and patchouli.
Best for Vogue-Approved Goodies: Vogue Festive Calendar 2025
- Release date: Available to shop now.
- Price: $519
- Value:£1,600
- Best For: The annual Vogue festive calendar boasts a selection of more than just coveted beauty bits. There’s wellness, haircare, jewelry, and petite accessories all packed into one (of course, there’s makeup and skincare, too).
- Vogue’s Standout Product: Much like any issue of Vogue, you can take a look inside to find thoughtful curation of fashion, beauty, accessories, and more. Amidst editor favorite fragrances to coveted collagen creams, there are also a few unexpected finds—like Moschino’s adorable cushioned key chain, which usually goes for $300. After all, who doesn’t love a little trinket?
- Why We Love It: This pick delights anyone who appreciates attention to detail in design and thoughtful curation—even the box is beautiful, featuring a design that looks like a gorgeous London townhouse decorated for the holidays (and dare we say, it is reminiscent of the storied Vogue House HQ). For added delight, take a closer look at any one of the windows on the front of the box—you may just find an iconic fashion Editor at work. For those in London and abroad, the calendar brings the best of Vogue’s favorites across categories.
- What’s Included: The calendar is stocked with 32 products from Vogue-approved brands. La Mer, Therabody, Charlotte Tilbury, Nuxe, Machete, and Flamingo Estate are all in the mix.
- What You’re Left With: While 32 products are more than enough to play with well into the new year, there’s an added bonus—a one-year digital subscription to British Vogue to keep up to date with all the latest content. Not to mention, you can sport your baubles and designer keychain any time of year.
Best for the YSL Devotee: YSL Holiday Advent Calendar Gift Set
- Release date: Available to shop now
- Price: $400
- Value: $645
- Best for: Any luxury beauty lover—particularly those whose favorite three letters are YSL—will get a thrill out of discovering daily treasures from the brand’s makeup, skin-care, and fragrance collections.
- Vogue’s standout product: YSL Libre eau de parfum—delivered here in a miniature parfait for stowing in a sparkling clutch—blends orange blossom, French lavender, jasmine, and vanilla for an addictively sniffable effect.
- Why we love it: This gold-tinged calendar has everything one needs to hit the holiday-party circuit dripping in YSL beauty. And when you get home, light up the Marrakech candle and unwind.
- What’s Included: The 24 products include full-size and miniature makeup, skincare, fragrances, and accessories that represent some of the best-loved products from the brand.
- What you’re left with: Among the beauty products are keepsake treasures designed to last, including a mini clutch and a makeup mirror.
Best for the One Who Believes in Fairy Tales: Guerlain Le Conte Des Merveilles Advent Calendar
- Release date: Available to shop now.
- Price: $750
- Value: Not disclosed.
- Best for: Those who believe in fairytales—and the enchanting power of a good French perfume.
- Vogue’s Standout Product: One of the most classic perfumes of all time, Guerlain’s Shalimar is—as legendary perfumer Francis Kurkdjian once told Vogue— “very, very French. You smell it in the theaters, you smell it at the opera.” And now, you can smell it on your wrist, on a surprise day in December.
- Why We Love It: Paper artist Mélissandre Vidal lent her dainty touch to the storybook-style design. With floral detail, enchanted-forest creatures, and a liberal dusting of gold, the calendar looks like a tome plucked from the library of a fairytale queen.
- What’s Included: With 25 treasures tucked into its “pages,” the calendar is a treasure trove of miniature perfumes, candles, skincare, makeup, and a few keepsake treasures to make reading all the more festive.
- What You’re Left With: Two bookmarks can stay on your library shelves throughout the year. Tuck one into Truman Capote’s Christmas Memory to rediscover with each annual read.
Best for Smelling French and Expensive: Maison Francis Kurkdjian Countdown Calendar Set
- Release date: Available to shop now
- Price: $1,200
- Value: $1,200
- Best for: Any fragrance-lover—but particularly those who want to smell French and expensive, for which they would be forgiven—will simply adore this lavish set.
- Vogue’s standout product: Baccarat Rouge 540, available here as a 2.4-ounce extrait de parfum, is beloved by Vogue editors and global pop stars alike. “The intoxicating scent is far from your average perfume,” says Vogue alum Alexis Bennett Parker. “In fact, it smells so good that Rihanna even complimented me while I was wearing it.” With notes of jasmine, cedarwood, saffron, and ambroxan, the parfum has a floral, woody aroma that‘s a holiday gift in itself.
- Why we love it: What post-Christmas slump? Look forward to the day after Christmas with the fragrance brand’s non-traditional set. Designed to count down the final days of 2025—otherwise known as no man’s land between Christmas and New Year’s Day —this set offers bonus presents after gifting season has technically wrapped.
- What’s Included: The calendar contains seven gifts, including candles, a sparkling body oil, and parfums.
- What you’re left with: In addition to Baccarat Rouge 540, the set offers a bounty of other classics from the brand—including Grand Soir. The unisex, woody-amber scent is another Vogue editor favorite.
Best for Someone in Search of a Signature Scent: Glasshouse Fragrances Advent Calendar
- Release date: Available to shop now.
- Price: $300
- Value: Not disclosed
- Best for: For the equal-opportunity fragrance wearer—or anyone who’s yet to discover a signature scent—the calendar presents the perfect opportunity to explore. Its scents range from woody to citrus, floral, fresh, and fruity.
- Vogue’s Standout Product: Leave it to the editors at Vogue Australia to single out the best holiday scent from Glasshouse, a through-and-through Australian brand. “With notes of rose and saffron, [Midnight in Milan Eau de Parfum] will make you a memorable party guest,” our Southern hemisphere peers have noted.
- Why We Love It: The beautifully illustrated set offers a thoughtful sampling of the brand’s most beloved products, as well as limited-edition and seasonal goodies. The Night Before Christmas candle, which has notes of blackcurrant, plum, and rose, is the perfect trope to inspire visions of sugarplum fairies.
- What’s Included: The set is stocked with 24 “sensory surprises,” according to the brand. Gifts range from eau de parfum to body wash, body lotion, candles, and even colorful stickers.
- What You’re Left With: Designed by digital artist Aeonimusky, the keepsake box is inspired by a magical train journey. It’s decked with winsome illustrations bound to inspire wanderlust, and its charming red drawers can hold vanity trinkets throughout the year.
Best for a ‘90s Makeup Look: MAC Cosmetics 24 Mystery Must-Haves Advent Calendar
- Release date: Available to shop now.
- Price: $245
- Value: $498
- Best for: In case you haven’t heard, the ‘90s are (still) back, and MAC was one of the era’s leading makeup brands. Whether you want to pay homage to a young Kate Moss with frosty purple eyeshadow or channel Pepsi-commerical-era Cindy Crawford with a pinkish-nude matte lip, this gift set can help you achieve it.
- Vogue’s Standout Product: For a precise cat-eye that will make any sparkling outfit purr, take a tip from Aespa’s Giselle and use the brand’s Brushstroke 24-Hour Liquid Liner.
- Why We Love It: The MAC collection is housed in a keepsake box with a built-in mirror and a festive, rose-gold design.
- What’s Included: The “mystery must-haves” are 24 full-size and miniature products that include everything from mascara and eyeliner to a lip primer and MAC’s famous, butterscotch-sticky Lip Glass.
- What You’re Left With: The set also comes with a gua sha tool that will keep your lymph nodes in top form through the season of champagne-induced puffiness.
Best for At-Home Spa Days: 111Skin 11 Days of Radiance Advent Calendar
- Release date: Available to shop now.
- Price: $555
- Value: $879
- Best for: Those who like to Netflix and mask, or watch holiday movies with a gua sha tool in hand, will appreciate this gift set. It’s packed with firming, lifting masks for the face, eyes, and neck that make it possible to achieve skin worth celebrating at home.
- Vogue’s Standout Product: The bestselling Celestial Black Diamond Eye Mask is one of Vogue’s top solutions for wrinkles, dark circles, and puffiness. Infused with retinol, hyaluronic acid, and yarrow extract, it even has a dash of holiday magic thanks to sparkling black diamond particles. Think of it as festive attire for your undereyes.
- Why We Love It: The London-based collection—a favorite for Anne Hathaway— is formulated by someone who knows tight, lifted, toast-worthy skin. Dr. Yannis Alexandrides, a triple board-certified plastic and reconstructive surgeon, heads up research and development as the brand’s co-founder.
- What’s Included: The 11 products range from a deep cleansing oil to reparative serums, a firming and lifting neck mask, and an eye gel.
- What You’re Left With: The set’s stainless steel gua sha tool was made to last long after you’ve used all the masks.
Best for the Byredo Fanatic: The Byredo Christmas Advent Calendar 2025
- Release date: Available to shop now.
- Price: $955
- Value: Not disclosed
- Best for: The Swedish brand’s first advent calendar will suit the most serious collector, with 24 offerings from the avant-garde legend that gave us Gypsy Water and Mojave Ghost.
- Vogue’s Standout Product: A floral-adelhyde scent inspired by the color white, Blanche Eau de Parfum is a clean, crisp choice for a lazy snow day spent lounging in bed.
- Why We Love It: It’s hard not to get excited about the brand’s first-ever advent calendar, particularly when it’s filled with so many Vogue-approved scents.
- What’s Included: Hair perfumes, perfume oils, eau de parfum, body wash, and candles make for a fragrant collection. The set also comes with keepsake trinkets like a hair brush and a candlewick trimmer.
- What You’re Left With: The three-tiered bento box, illustrated with a graffiti-style design, doesn’t scream holiday. Use it as a vanity staple all through the year.
Best With a Willy Wonka-Style Twist: Cult Beauty Advent Calendar 2025
- Release Date: Available to shop now.
- Price: €275
- Value: €1,200
- Best For: The beauty lover who has their finger on the pulse, tracking new launches like it’s their job—and for the giftee who’s very, very lucky. (See below!)
- Vogue’s Standout Product: There’s no better time than the holidays to glow a little brighter. Medik8’s C-Tetra Advanced combines 20% stabilized vitamin C with hyaluronic acid plant exosomes to make the skin look menorah-lit from within. Plus, the product has the buzz of newness: It only launched this past June.
- Why We Love It: Why We Love It: In-the-know beauty lovers will not be disappointed. The box promises to offer 16 of the year’s most beloved beauty launches.
- What’s Included: Promising to be “bigger and bolder”—and with more makeup—than ever before, the 2025 calendar includes 20 full-sized products. The items come from top international brands, ranging from Laneige to True Botanicals, Hourglass, and Saie.
- What You’re Left With: If you’re very lucky—Charlie-Bucket-lucky—you’ll be left with a golden ticket worth £1,000 in Cult Beauty credit. The ticket only lands in three calendars this year; may the most holiday-spirited win.
Best For a Holiday Glow: Charlotte’s Beauty Treasure Chest
- Release Date: Available to shop now.
- Price: $220
- Value: $317
- Best For: Surely, everyone has a Charlotte Tilbury-lover on their gift list. The brand’s particular style of glowing-from-within glam appeals to any beauty enthusiast—especially at the holidays.
- Vogue’s Standout Product: Vogue’s Standout Product: The brand promised to pack plenty of “icons” in the mix, and the selection does not disappoint, darlings. One coveted gift is the viral Beauty Light Wand, which was practically made to bring some luster to wintry makeup looks.
- Why We Love It: The ever-buzzy advent calendar offers a taste of what makes Charlotte Tilbury so beloved, with daily gifts including cult skincare and makeup. Plus, the “treasure chests” themselves are never short on glittery holiday magic.
- What’s Included: With 12 total gifts, this year’s calendar will hold five full-size products and seven “mini trinkets.”
- What You’re Left With: Gilded and gleaming in the most festive way, the keepsake box has 12 drawers with jeweled pulls. Use it to stash odds and ends (and glam up your vanity) through the holiday season and beyond.
Best Value: Selfridges Beauty Advent Calendar 2025
- Release date: Available to shop now.
- Price: $300
- Value: £1,136
- Best For: The hotly anticipated set packs £1,136 worth of beauty products into a £250 calendar. It will satisfy any shopper who’s looking for gifts that deliver exceptional value—not to mention, luminous skin, hydrated lips, and lashes worth batting under the mistletoe.
- Vogue’s Standout Product: When in London, or discovering treasures from one of its best-known retailers, pay homage to one of the city’s most-beloved fragrance brands. In this set, a mini bottle of Jo Malone’s English Pear Freesia Cologne offers a breath of garden-fresh air.
- Why We Love It: For those in London and abroad, the calendar brings the best of the retailer’s sprawling beauty department home for the holidays. Loaded (as mentioned) with value, the set also offers tons of variety: Its offerings span skincare, makeup, fragrances, hair products, and even hand wash.
- What’s Included: The calendar is stocked with 37 products from Vogue-approved brands. Hourglass, Lisa Eldridge, Augustinus Bader, and Charlotte Tilbury are all in the mix, and two dozen of the products are full-sized.
- What You’re Left With: The 24 full-size products should last you well into the new year—plus, one of the gifts is a Selfridges Beauty Concierge Card, which entitles you to a consultation with a beauty expert from the brand.
Best For the Buzzy-Beauty Fan: LookFantastic The Beauty Advent Calendar 2025
- Release date: Available to shop now.
- Price: £105
- Value: £655
- Best For: A tightly curated mix of products from established brands, including Sol de Janeiro and Medik8.
- Vogue’s Standout Product: Of the products unveiled so far, the Sol de Janeiro Cheirosa 62 Perfume Mist is the stocking stuffer to beat. The jasmine-laced blend of pistachio, salted caramel, and vanilla smells like a tropical escape, even in the midst of December.
- Why We Love It: The thoughtful mix of products, which span skincare, makeup, scents, and more, makes the set a worthy investment—and a boon for any beauty routine.
- What’s Included: The set holds 28 gifts, including 17 full-size products.
- What You’re Left With: It’s hard to imagine that 28 products would last through December alone, especially when 17 of them are full-size. Look forward to a revamped beauty routine that will last long after the tree has come down for the year.
Best for Fluttery Holiday Lashes: Lancôme Advent Calendar 2025
- Release date: Available to shop now
- Price: $210
- Value: $675
- Best for: While the winsome calendar has everything from fragrances to peptide cream and buttery lip balm, it’s the abundance of mascaras that stand out. Stocked with two full-size and two travel-sized mascaras, this set is a shoo-in for lashes worth batting under the mistletoe.
- Vogue’s standout product: One of Vogue’s favorite mascaras for a false-lash effect, the Monsieur Big Volumizing Mascara coats each lash in a glossy coat of jet-black pigment that looks almost too good to be true. A full-sized version of the formula is offered in the set.
- Why we love it: Inspired by a magical train voyage that begins in Paris and ends at “Happiness,” the pink, black, and shimmering champagne set features hand-painted illustrations from French artist Safia Ouares. The set’s contents, of course, are equally alluring.
- What’s Included: 24 gifts—including seven full-sized and 17 travel-sized products—fill the train-station-inspired set. Daily offerings range from powder to parfums, serums, body lotion, and creams. And then, of course, there’s the cache of mascaras.
- What you’re left with: Glowy skin, the spun-sugar scent of La Vie Est Belle, and enviable lashes for days.
The Chronically Sold-Out: Liberty Beauty Advent Calendar 2025
- Release date: Available to shop now.
- Price: $365
- Value: $1,690
- Best For: The set bundles skincare, makeup, and fragrance with a collectors-edition box that features new, whimsical artwork each year. It’s also good for bragging rights, since it’s a feat to score one before it sells out.
- Vogue’s Standout Product: Though the retailer has yet to announce the official selection, the set is sure to include items Vogue’s beauty team can’t live without. (Will it be skincare from Augustinus Bader? A cult lip color from Lisa Eldridge? Only Santa knows.) What’s more, five of the calendars will have a Golden Ticket, worth $1,000 in Liberty credit apiece.
- Why We Love It: A sellout for 10 years and running, Liberty’s coveted set claims an O.G. status in the beauty-Advent game. The brand launched its calendar in 2014 and is widely regarded as one of the first (alongside Selfridge’s version, which came to market in 2010). Liberty’s tried-and-tested set doesn’t just rest on its laurels. Each year, its elf-sized drawers hold a thoughtfully curated mix of new launches and cult classics.
- What’s Included: The 30 gifts represent plum picks from Liberty’s Beauty Hall. Treasures include skincare, makeup, and fragrances from brands like Jones Road, Lisa Eldridge, and Augustinus Bader.
- What You’re Left With: A miniature replica of the flagship store itself, the keepsake box storybook-style charm, thanks to bright illustrations from artist Clym Evernden.
Best for the Clean Fragrance Fan: Maison Louis Marie 12 Days of Discovery Advent Calendar
- Release date: Available to shop now
- Price: $155
- Value: $300
- Best for: The Maison’s clean, botanical-inspired scents appeal to any nature lover with a penchant for fine fragrance. In the set, they’ll find a sampling of the brand’s most beloved scents, including its woody No. 4 Bois de Balincourt and the citrusy and spicy No.09 Valée de Farney.
- Vogue’s standout product: No. 4 Bois de Balincourt, which has a fan in Jessica Chastain, is a perfect-for-the-holidays blend of cinnamon, nutmeg, sandalwood, and foresty green notes. “I can’t quit this perfume right now,” Chastain once told Vogue— and you can take that as a warning. The set comes with a Bois de Balincourt eau de parfum travel spray that you won’t be able to leave home without.
- Why we love it: The brand brings a “clean fragrance philosophy” to its products, which are vegan, cruelty-free, and made without parabens, sulfates, and phthalates.
- What’s Included: The 12 scented gifts include perfume oils, hand creams, hand-poured votive candles (plus a candlewick trimmer), and parfums. There’s even deodorant in the Bois de Balincourt scent.
- What you’re left with: With scents and products perfectly sized for travel, the set will leave you with everything you need to make your next adventure more fragrant.
Best for the Beauty Minimalist: Typology Advent Calendar 2025
- Release date: Available to shop now.
- Price: $280
- Value: $616
- Best for: The beauty minimalist who likes their look, and their products, clean.
- Vogue’s Standout Product: Typology’s Serum Mascara with 1% Pea Peptides has a lash-conditioning formula and a brush that coats every hair—even the teeniest, elf-sized bottom lashes.
- Why We Love It: Vegan and naturally-derived, Typology’s products offer a clean taste of French beauty. Plus, this limited-edition collection is housed in a minimalist white box with a textured pattern inspired by skin and the veins on a leaf.
- What’s Included: There are 24 products hidden inside, including 13 full-size items and 13 new goodies from the brand. You (or your giftee) will find treasures for the face, lips, hair, and body.
- What You’re Left With: The 13 full-size products will carry you through the start of the new year, so you can count on a French-imported glow for 2026.
Best for the Glam Gamer: Benefit Cosmetics Glam Cube Holiday Calendar Set
- Release date: Available to shop now.
- Price: $149
- Value: $292
- Best for: Glam gamers, or anyone with a yen for 1970s nostalgia, will appreciate the Rubik’s Cube-like design.
- Vogue’s Standout Product: Hoola Powder Bronzer—available here in a mini, clutch-compatible format—is one of the best bronzers ever for an instant, sun-kissed glow.
- Why We Love It: Not only are the gifts inside fun, but it’s also a joy to spin, flip, and unlock the 24 drawers that hold each day’s beauty trinket.
- What’s Included: The puzzle-inspired set has 24 gifts that range from full-size, mini, and “fun-size” makeup staples to skincare and a plush, ribbed scrunchie.
- What You’re Left With: The full-size products, which include volumizing mascara and the classic Benetint Lip Cheek Stain, are bound to outlast the holiday leftovers and lights.
Best for the One Who Dreams of Bathing in the Blue Lagoon: Blue Lagoon Skincare Advent Calendar
- Release date: Available to shop now.
- Price: $245
- Value: $465
- Best for: Designed to bring the powers of geothermal seawater home, Blue Lagoon’s bioactive skincare will appeal to the one whose ideal getaway includes a hot spring.
- Vogue’s Standout Product: BL+ The Cream Light is Vogue-approved for keeping combination skin dewy and fresh.
- Why We Love It: The thoughtfully curated set takes a unique approach to advent-calendar-style gifting. Instead of individual gifts tucked behind doors, it unfolds to reveal a group of products for one skin-care ritual a week.
- What’s Included: The nine products, designed for use over the four weeks of December, range from a silica mud mask to a lip balm and a body oil.
- What You’re Left With: Along with a newfound appreciation for Icelandic bioactive science, the set will leave you with a Blue Lagoon gua sha tool that can stay in your collection long after the last drop of skincare is gone.
Best for a Whiff of Provence: L’Occitane Advent Calendar Gift Set
- Release date: Available to shop now
- Price: $135
- Value: $238
- Best for: For the giftee whose heart is in Provence, this cheerfully illustrated set offers a whiff of its blooming orchards and fields.
- Vogue’s standout product: L’Occitane’s Shea Butter Hand Cream—infused with 20% shea butter from West Africa—is a Vogue editor’s favorite for keeping hands soft and supple.
- Why we love it: Known for cloaking the skin in rich hydration and botanical scents plucked from Provence, L’Occitane’s products make winter feel a little more like spring. (Or, at least, more French).
- What’s Included: With 24 gifts tucked behind its doors, the gift set holds dozens of offerings for the body, hair, hands, and skin. Everything from body lotion to hand cream, soap, and shampoo is in the mix.
- What you’re left with: The set will leave you with a moisturized glow that defies the winter weather, and a sillage that transports anyone who breathes it in to the South of France.
Best for a White Elephant Gift Swap: e.l.f. The Glitz Is e.l.f.ing Glitzing 24-Day Beauty Advent Calendar
- Release date: Available to shop now
- Price: $95
- Value: $168
- Best for: With 24 gifts from the beloved drugstore brand, the silvery set has something sure to please any beauty lover—even if you’re not sure who the gift recipient will be. The brand’s wide appeal makes this festive set perfect for a White Elephant gift swap.
- Vogue’s standout product: What better time than the holidays to swipe on a shimmering eye look, courtesy of the brand’s quick-drying Liquid Metallic Eyeshadow?
- Why we love it: With essentials for eyes, lips, and face (now you know why the brand is called e.l.f.), the set is both festive and practical. On one hand, it has a glimmering look that makes it a joy to unwrap; on the other hand, it has all the essentials for a holiday party makeup look, all in one place.
- What’s Included: The 24 gifts include everything from skincare to makeup and tools; for the sparkle-lover, there’s also a set of face gems.
- What you’re left with: The included eyelash curler, makeup brushes, and face sponge will outlast the holiday season—as should many of the full-sized lip and eye products.
Best for Bringing the Spa Home: Espa Wellness Advent Calendar
- Release date: Available to shop now
- Price: $345
- Value: $874
- Best for: With 25 spa products from Espa, the set offers a taste of post-treatment table bliss.
- Vogue’s standout product: Made with natural ingredients like turmeric and sunflower, the Optimal Skin Pro-Serum brightens and hydrates the skin just in time for holiday parties.
- Why we love it: The set has the makings of 25 miniature spa moments. Instead of booking a treatment, find serenity by pulling open one of its midnight-blue drawers.
- What’s Included: Referred to as “wellbeing luxuries” by the brand, the gifts include cleansers, creams, essential oils, and more for the first 25 days of December.
- What you’re left with: With gifts to pamper the mind, body, and spirit, the set will leave anyone who uses it with a balanced sense of calm—not to mention, a faux, post-facial glow.
Best for Candlelit Nights: Voluspa 12 Day 2025 Advent Calendar
- Release date: Available to shop now
- Price: $175
- Value: Not disclosed
- Best for: Cozy, candlelit nights
- Vogue’s standout product: With notes of peppermint, wintergreen, frosted vanilla, and candied caramel, the Crushed Candy Cane candle smells like holiday cheer—and it looks like it too, decked as it is with jaunty, red-and-white stripes.
- Why we love it: With 12 clean-burning candles to choose from, the gift set makes staying home for the holidays an olfactory delight.
- What’s Included: The set offers a dozen 2.5-ounce candles in scents that suit the season, including Noble Fir Garland and Sparkling Cuvée. Classics like Santal Vanille and Baltic Amber are also included.
- What you’re left with: A set of beautifully scented candles to burn one by one, or rotate throughout the season.
Best for a Breath of La Dolce Vita: Aqua di Parma 25-Day Advent Calendar
- Release date: Available to shop now
- Price: $721
- Value: Not disclosed
- Best for: Established in 1916—and, later, a reported favorite of Cary Grant and Audrey Hepburn—Aqua di Parma offers a whiff of la dolce vita through its transportive scents. Inspired by Italy, the fragrances bring the aroma of fig trees, almond groves, and bergamot orchards to the body and the home.
- Vogue’s standout product: Aqua di Parma Cologna is the brand’s most iconic scent. Its citrusy mix of lemon, bergamot, and orange has an herbaceous heart of lavender and rosemary; its warm, woody base has notes of vetiver, sandalwood, and patchouli.
- Why we love it: Italian architect and designer Cristina Celestino lent her imaginative hand to the set’s design. Shaped like a hatbox, it has a gold-brushed effect and a pattern inspired by Alpine decorative techniques.
- What’s Included: The gleaming set holds 25 fragrant gifts from the Maison’s fragrance, body care, and home collections.
- What you’re left with: After unpacking the gifts, you or your giftee will be left with a sampling of treasures from the brand’s most beloved collections—and the lingering smell of Italian coasts and orchards in the air. (Not a bad way to survive the stark winter months.)
Best for a Moment of Zen: Saje Well Wishes Advent Calendar
- Release date: Available to shop now
- Price: $135
- Value: $192
- Best for: Stocked with essentials for staying rested and relaxed through the holiday season, Saje’s set is ideal for the wellness aficionado.
- Vogue’s standout product: Saje’s Peppermint Halo, a cooling roll-on blend of mint, rosemary, and eucalyptus oils, was designed to relieve tension in the neck, head, and shoulders. A bestseller for the brand, the soothing blend is a favorite of Miranda Kerr’s.
- Why we love it: Each gift makes it easy to find a moment of self-care throughout the season of hustle, bustle, and unapologetic indulgence.
- What’s Included: 12 plant-based products, including perennial bestsellers, holiday exclusives, and limited-time gifts, fill the set. Offerings range from a pressure-point massager to diffuser blends, roll-on oils, and skincare.
- What you’re left with: The set leaves one with all the essential tools for a season where all is calm—or at least, a bit calmer.
Best for the Royal-Watcher: Penhaligon’s Advent Calendar Gift Set
- Release date: Available to shop now
- Price: $615
- Value: Not disclosed
- Best For: With several Royal Warrants throughout its 155-year-old history, Penhaligon’s makes scents fit for kings, queens, and the royal-watchers who love them.
- Vogue’s standout product: Included in the set is a miniature version of The Cut eau de parfum. Launched earlier this year, the new scent combines notes of mint and basil with cypress, fir balsam, lavender, clary sage, and vetiver. Inspired by the crisp tailoring of London’s Savile Row, the scent puts a modern spin on the classic fougère.
- Why we love it: With a knitting theme, this year’s box has a cozy look that calls handmade sweaters and mittens to mind. But it’s what’s inside that will warm your giftee’s heart.
- What’s Included: The set holds 24 gifts, including eau de parfums, eau de toilette, eau de cologne, candles, creams, lotions, and body washes.
- What You’re Left With: Along with its latest release, the set will leave you with a sampling of classics from the storied British brand, including its Blemheim Bouquet eau de toilette and Quercus eau de cologne.
Best for Apothecary-Inspired Skincare: Kiehl’s 24 Days of Kiehl’s Advent Calendar
- Release date: Available to shop now
- Price: $152
- Value: $292
- Best for: Apothecary-inspired skincare that keeps the complexion glowing and healthy through the holidays—and well beyond.
- Vogue’s Standout Product: A dermatologist-approved solution for keeping the skin barrier strong, Kiehl’s Ultra Facial Cream is suitable for all skin types. Steeped in moisturizing ingredients like glycerin, it protects the skin from winter dryness and has a creamy, lightweight texture with a non-greasy finish.
- Why We Love It: With several products that are on dermatologists’s nice lists, Kiehl’s has the gentle yet effective goods to keep the skin hydrated and healthy despite strong winds and dipping temps.
- What’s Included: The set includes 24 bestsellers from the brand, ranging from facial cream to a nighttime recovery serum and a creamy eye treatment to help you wake up looking fresh as a poinsettia on Christmas morning.
- What You’re Left With: After the last holiday gift has been unwrapped, the assortment of 24 products will remain as a mini apothecary in one’s own bathroom cabinet.
Everything You Need to Know
When do Advent calendars go on sale?
It’s barely September, and sales have already begun. The first calendars of the season tend to trickle out in late summer, with launches happening through the fall. The best way to keep abreast of launches is to sign up for waitlists and keep your eyes peeled on Vogue—we’ll be updating this guide until the last covetable gift set has launched.
Are beauty Advent calendars worth it?
Beauty Advent calendars are known for their value. The calendars tend to offer at least a dozen (if not dozens of) products, all at a price that’s far less than the retail equivalent of buying the products one by one. Liberty Beauty’s Advent calendar, for instance, offers $1,690 worth of products for just $365, while Charlotte Tilbury’s calendar, priced at $220, holds $317 worth of merchandise.
What are the most popular beauty Advent calendars?
If there’s one thing about the best beauty Advent calendars, it’s that they sell out fast. That said, there are some that seem to vanish from shelves with magical reindeer-style speed. These include Charlotte Tilbury’s Advent calendar as well as Harrods’, Selfridges’, and Cult Beauty’s.
What is the most luxurious Advent calendar?
Each year, iconic fashion houses offer beauty Advent calendars that double as rarified works of art. Last year, Christian Dior’s $750 calendar packed some of the brand’s most iconic beauty products into a delicate, artist-illustrated replica of its Avenue Montaigne boutique. (Opening the calendar felt like stepping behind the shop’s gilded gates.) Other particularly luxe offerings included La Mer’s $600 set, which packed a dozen products from the hallowed brand into an elegant green-and-gold set. Meanwhile, Sisley Paris had an $825 offering that packed 25 gifts into a box with candy-colored, fairytale-style illustrations.
