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With peak summer and fall wedding season upon us, many brands that may at first read as anti-bridal are putting their own twist on what occasion wear should look like. Skip the princess gowns and the chiffon tulle; experimental silhouettes and artfully detailed pieces feel far more exciting these days. If this sounds like your style, you’re in luck: Between non-conventional wedding dresses from the likes of Wiederhoeft or Cawley Studio and It-girl accessories from Chopova Lowena or Simone Rocha (and, of course, plenty of fancy separates to dress up in in the lead-up to the big day), there’s no shortage of cool-girl bridal brands reimagining traditional bridal looks.
Choose a statement-making, genderless two-piece set by Tanner Fletcher or commit to a jacquard jumpsuit from Bode; either way, the best wedding dress brands prove you don’t actually have to shop at a wedding dress brand at all. There are no parameters for what a bridal gown should look like; Vogue’s own Naomi Elizée opted for an unconventional, straight-off-the-runway mini for her recent over-the-top engagement party last year. Here are 19 cool girl-approved wedding dress designers to get to know as you plan your special day.
Vivienne Westwood
The original cool-girl bridal label. Best known for its curve-emphasizing shapes and romantic draping, Vivienne Westwood is a go-to for the modern bride, most recently seen in mini form on Charlie XCX. Go for drama in a floor-sweeping length or choose a playful shorter style for your after-party look.
Danielle Frankel
Even if you’re not getting married, you’ve likely come across Danielle Frankel’s ethereal creations whilst scrolling—the New York-based label has seemingly been everywhere since it launched in 2017. From mod minimalism to sculptural silhouettes, the brand’s style truly runs the gamut; and is perhaps why it has accrued such a devoted following, from Lucy Williams to Alexandra Daddario to AnnaSophia Robb. Vogue’s own Laura Jackson said “I do” in a custom gown for her New England summer wedding.
Simone Rocha
With her more-is-more attitude and exaggerated tulle silhouettes, Simone Rocha just might be one of the most beloved brands by fashion insiders and Vogue brides. Wedding-ready dresses aren’t a new concept for Rocha (the pared-back bride will also find plenty in the way of sweet slip dresses) and the accessories? Well, they will be the perfect whimsical keepsake for anyone getting married!
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Bode
Just a few short months after being named CFDA American Menswear Designer of the Year, Emily Adams Bode Aujla launched womenswear at the beginning of 2023. The nascent womenswear line dabbles in wedding attire with Bode’s signature home-spun feel that’s sure to draw attention from the fashion crowd—an unavoidable side effect of wearing a jaquard jumpsuit down the aisle.
Molly Goddard
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It’s no surprise that It-girl favorite brand Molly Goddard was early to the game with her first bridal collection launch in 2020. From Angela Koh, a fashion editor at T Magazine, to Olive Uniacke (a WME agent who wore a truly unconventional hot pink wedding gown), Goddard’s designs are fit for modern brides who want to opt for anything but traditional. You can also rely on the label for all the in-between bridal moments: Try a cotton midi for getting dressed on the wedding day, or a frilly bag for your bridal shower.
Wiederhoeft
2022 Vogue/CFDA finalist Wiederhoeft launched its first bridal collection in 2020, challenging tradition and what came before with special garments all about an element of artistry: a corset embroidered with a golden ribbon, for example, or a skirt resplendent in iridescent sequins. As seen on Julia Fox and Bridgerton actress Nicola Coughlan, designer Jackson Wiederhoeft makes the case for a theatrical, gender-neutral wedding attire. Who could forget the 32 custom outfits created for this one wedding?
One/Of
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Industry vet Patricia Voto created One/Of with a specific mission: To make the most of overlooked fabrics and materials and breathe new life into discarded treasures. Each limited-edition collection is composed of upcycled brocade, chiffon, and taffeta—and for the eco-conscious bride, the good news is several pieces work beautifully for weddings, too.
Shushu/Tong
Shanghai based brand Shushu/Tong celebrates modern women who will unabashedly express themselves through hyper feminine, girly silhouettes. Translate that to bridalwear and you have a flouncy minidress to dance all night in and ornate wedding accessories sure to make a fashion statement (how perfect is this lace skirt for a farewell breakfast the morning-after?).
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Chopova Lowena
Looking for something totally untraditional? You’ll find it from cult-favorite brand Chopova Lowena—after all, one of its designers, Laura Lowena-Irons, dreamed up her own wedding dress in 2021 alongside her co-designer Emma Chopova. From a broderie anglaise veil to so-kitschy-they’re-cute earrings, everything in the mix is sure to be add a playful twist to your look.
Cecilie Bahnsen
Copenhagen designer Cecilie Bahnsen officially launched a made-to-order service with bridal as one of three categories. Brides from all over the world sought out Bahnsen’s signature smocked silhouettes in shades of whites and blues, perhaps since model Caroline Brasch Nielsen’s iconic Copenhagen 2018 wedding where the designer dressed the entire wedding party which included supermodel Helena Christensen, designers Barbara Potts and Sophie Bille Brahe. Perfect for expecting brides, add one of Bahnsen’s effortless silhouettes to your “chill” bridal wardrobe.
Jacquemus
While a number of fashion brides already left behind the big ball gown in favor of Jacquemus and his minimal ready-to-wear silhouettes, the French designer made it official with 2024’s Le Mariage capsule. Channel Danish It-girl Emma Leth, who wore the unforgettable massive Jacquemus hat to her ceremony (and perhaps started the naked wedding dress trend), or stylist Lolita Jacobs in her custom rehearsal dinner dress and opt for an effortlessly seductive number for your seaside nuptials.
Mirror Palais
With approval from influencer Emily Mariko and model Emily Ratajkowski, Marcelo Gaia’s Mirror Palais is on the rise in the bridal scene. For the fashion minimalist with a penchant for body-skimming slip dresses and Brigitte Bardot-inspired ruffled necklines, Mirror Palais will have you covered from your bachelorette to your honeymoon.
Tanner Fletcher
It was never Tanner Fletcher’s intention to design a wedding collection, but after receiving a multitude of interest from both brides and grooms, the brand launched its first gender-fluid bridal capsule last year. Think sheer romantic blouses, playful bow-adorned suiting and a made-to-order dress that you can personalize with your own love letters.
Cawley Studio
This London-based brand celebrated for quality craftsmanship and British manufacturing is offering made-to-order bridal service out of its South London studio. Cawley only works with natural materials and is perfect for those who appreciate exceptional fabrics and also want to be ahead of the curve.
Richard Quinn
While Richard Quinn’s finale brides have become quite the signature since his fall 2019 collection, Quinn has recently been sending down a small but proper bridal capsule down his runways. Testing out the bridal market with a trunk show at the cool-girl-approved bridal showroom LOHO in Los Angeles and making appearances at New York Bridal Fashion Week in 2024, you can expect to see some real-life Richard Quinn brides in the coming months. Made for the maximalist, expect loud lattice sequin minis and exaggerated silhouettes for true fashion lovers.
Marlies Grace
Elegant but playful, Marlies Grace makes a limited but strong assortment of pieces ideal for seaside ceremonies—or, at the very least, a beachy honeymoon destination. From crochet minis to a shimmery shell-accented dress, these pieces are designed for the laid-back bride (though for something more structured, an over-the-top-pouf of a maxi skirt comes in sleek taffeta and is picture-perfect for courthouse weddings).
Thom Browne
From the ultimate cool-girl and ex-Vogue editor Kelly Connor, who opted for an archival look for her wedding, to this groom, who wore a pink skirt for the cake cutting, Thom Browne is another designer who has long been breaking traditional gender rules of fashion. While his classic suiting options add a fun flair to any wedding, his more casual offerings are an unexpected option for the lead-up events to the big day.
Clio Peppiatt
Taylor Swift wore a rhinestone minidress by Clio Peppiatt for her birthday in 2023; a bag scrawled with “Til Death Do Us Part” from Peppiatt’s debut bridal collection has been a favorite of actress Julia Fox’s. While Clio Peppiatt has been known for cheeky after-party dresses and statement-making bridal bags complete with glitzy embellishments, her latest exclusive collection for Net-a-Porter consists of ceremony-ready gowns (and all the relevant accessories) in her signature beading.
Neous
Founded by a former magazine editor, Vanissa Antonious, Neous designs “soft cream” colored accessories fit for modern brides that still lean towards timeless elegance. For those who want to opt for a less-is-more, quiet luxury wedding wardrobe, there are minimal sandals and classic kitten heel pumps with delicate lace detailing sure to elevate any bridal trousseau.
