What does it mean to be a muse? The ancient Greeks had their poet-inspiring deities of course. But for the Danish jewelry house Pandora, being a muse is more about embodying both beauty and a dedication to a higher cause. To help capture this for their new campaign, Pandora invited a range of inspiring women to the Tivoli Gardens amusement park in Copenhagen. And Vogue was there as they shared their thoughts on the people, places, and principles that mean the most to them, capturing it all in a behind-the-scenes short film titled, “Meet the Muses.”
As the lens turns to Georgia May Jagger, Margaret Zhang, Halima Aden, Tasya van Ree, Nathalie Emmanuel, and Larsen Thompson, we get a sense of each as an individual; their passions; the causes that drive them; and their own personal style. The campaign is a mark of the increasingly innovative spirit driving the Copenhagen brand since the arrival of Italian creative directors Francesco Terzo and Alessandro Filippo Ficarelli last year.
Together, the Pandora Muses bring Pandora’s expressive contemporary designs to life. Watch the intimate short film that’s playful and effortless, while also engaged with the world, just like the modern-day spirit of the brand.
