There’s no denying that being a member of a bridal party is a commitment. In addition to providing support to the bride at the wedding, it often requires spending a good amount of time and money on attire and pre-wedding events like bridal showers and bachelorette parties. The reason why an increasing number of brides choose to host a bridal luncheon, then? It’s a sweet gesture to return the favor—and say thank you to your closest circle.
A bridesmaid luncheon or brunch isn’t exactly a required pre-wedding celebration. However, this midday party is a thoughtful one to add to the mix. “Though not a requirement, the bridesmaids’ brunch has become a valued tradition for brides and their closest friends—an intimate, heartfelt celebration where the bride and her bridal party toast to love, friendship, and the journey ahead,” says wedding planner Jennifer Zabinksi. “This gathering offers a meaningful opportunity to show the bride’s appreciation for her bridal party, expressing just how much they mean to her while seamlessly incorporating them into the wedding-planning experience.”
Ahead, learn everything you need to know to plan your own bridesmaid luncheon to properly celebrate all your bridal party does for you.
Who Attends a Bridal Luncheon
Also termed a bridesmaids’ luncheon, the clue’s in the name: bridal party members serve as the guests of honor here. The bride usually takes charge as host of the fête to organize and conduct the flow of the celebration. Depending on the bride’s wishes, the guest list can expand past this tight-knit crew. “The bridesmaids’ brunch is a fresh tradition, which means—good news—there are no strict rules,” says Zabinski. “The guest list includes the immediate bridal party, but can also extend to flower girls, mothers, and future in-laws—the more the merrier!”
When Does a Bridesmaid Luncheon Occur
While a bridesmaid luncheon can happen whenever you want, there are typically two main times a bride will host this party. In some cases, the luncheon will be a special event where the bride asks her friends to join the bridal party. Zabinski suggests waiting to have the luncheon until the venue is booked and the date is set. She notes, “Because every great celebration starts with the right team by your side.”
Another time to host a bridesmaid luncheon is during the day of the rehearsal dinner. This is a great time to get your bridal party together before festivities kick off. If you want to gift your bridesmaids or men a special something to wear on the wedding day like pajamas for getting ready or jewelry to wear down the aisle, this is the perfect time to give it to everyone.
How to Plan a Bridesmaid Luncheon
When ideating how to curate the aesthetic of your luncheon or brunch, it’s best to think of what your bridal party would love. “While most wedding-related events reflect both the bride and groom, the bridesmaids’ brunch is all about the bride and her closest friends. From their favorite shopping spots and restaurants to their shared travel memories, the details should feel personal,” says Zabinski. “When the bridesmaids walk in, they should instantly recognize touches inspired by their friendship with the bride.”
In terms of location, you can host the luncheon at your home, a private terrace at your wedding venue, or a favorite restaurant. “Thoughtful details make a bridesmaids’ brunch unforgettable,” she says of the décor. “For personalized place cards, try a photo of the bride with each guest embellished with fun and playful motifs. A curated playlist filled with friendship anthems sets the perfect vibe, while a monogrammed gift paired with a handwritten note ensures each guest leaves with a meaningful keepsake.”
You can also throw in some fun activities to treat your party. Skip those traditional bridal shower games like the newlywed game and keep things focused on what your group would love to do. “Options like flower arranging, live fashion sketches, or cake decorating add a unique and memorable touch,” says Zabinski. You can even organize your luncheon around a bigger group activity like a spa day or nail salon visit to get everyone primped for the big day.
Don’t forget about the menu, either! And for food, don’t be afraid to have some fun. “A bridesmaids’ brunch menu should reflect the bride’s personal taste while remaining universally appealing,” advises Zabinski. “A Francophile might opt for an elegant macaron display, while potato pancakes with caviar could be a meaningful nod to her Jewish heritage. The key is a balance of indulgence and lightness—offering just enough decadence without leaving guests too full for the rest of the day. Keep it refined, with a hint of extravagance.” Since it’s a party, think about treating your bridal party to delicious sips like mimosas, sparkling wine, or other daytime cocktails.
