Next Gen Clothing Takes Center Stage at New York Men’s Day

At New York Fashion Week Next Gen Menswear Takes Center Stage at New York Mens Day
Photo: Tommy Zuma / Courtesy of Agentry PR

Before the collections kick-off in the afternoon of the first Friday after Labor Day— New York Fashion Week—there’s New York Men’s Day offering a no fuss start to a week packed with, well, a lot of muss. 

This time the seasonal menswear showcase, which is put together by Agentry PR, was once again hosted across two floors—that otherwise serve as separate photographic studios—of an industrial building in Hudson Yards. There were ten designers in the lineup, covering menswear, genderless, and a touch of womenswear. These brands were all relatively indie, with a distinct take on what constitutes “menswear,” and ranged from new (as in launched last year) to established (operating for nearly a decade). 

The last couple of years have seen menswear evolve away from collections designed as companions to women’s lineups into a highly directional category. There’s the genderlessness of it all, which continues to evolve as our own perspective does, and therefore serves as one of fashion’s most precise cultural barometers; the retro and upcycling-friendly sensibility introduced into the mainstream by the likes of Bode that changed the way men dressed seemingly overnight with its lace button downs and patchwork separates; and trends like Gorpcore, which started as niche and insular style subcultures and exploded onto the streets and runways.  Menswear today is arguably as defining and tone-setting as womenswear, and New York Men’s Day offers an edit of what that looks like from the city’semerging voices. 

Sons collection was inspired by trypophobia.

Son’s collection was inspired by trypophobia. 

Photo: Tommy Zuma / Courtesy of Agentry PR
The designer applied holes and circles in unexpected fabrications.

The designer applied holes and circles in unexpected fabrications.

Photo: Tommy Zuma / Courtesy of Agentry PR
Clara Son spring 2024.

Clara Son, spring 2024.

Photo: Tommy Zuma / Courtesy of Agentry PR
Some takes were more tender than others.

Some takes were more tender than others.

Photo: Tommy Zuma / Courtesy of Agentry PR
Clara Son spring 2024.

Clara Son, spring 2024.

Photo: Tommy Zuma / Courtesy of Agentry PR

The surface was top of mind for the group of designers in the morning session. Clara Son, Terry Singh, and Kent Anthony worked compelling embellishments and treatments. Son’s soft, playful manipulations included vests and shirting reminiscent of doilies, draping and tufting, and chain-like embellishments. It all felt welcoming and warm. 

A shimmering skirt at Terry Singh spring 2024.

A shimmering skirt at Terry Singh, spring 2024. 

Photo: Gerardo Somoza / Courtesy of Agentry PR
Terry Singh spring 2024.

Terry Singh, spring 2024. 

Photo: Gerardo Somoza / Courtesy of Agentry PR
Terry Singh spring 2024.

Terry Singh, spring 2024. 

Photo: Gerardo Somoza / Courtesy of Agentry PR
But Singh also dressed his models for work.

But Singh also dressed his models for work. 

Photo: Gerardo Somoza / Courtesy of Agentry PR

Brandon Murphy presented an array of sharply cut tailoring for his BMC label. The pieces stood out for their commitment to elegance and sophistication, even if the collection’s styling with silky blouses looked familiar. 

A fresh take on the shorts suit that took over the menswear runways in July of this year.

A fresh take on the shorts suit that took over the menswear runways in July of this year.

Photo: Isaac Anthony / Courtesy of Agentry PR
BMC spring 2024 menswear.

BMC, spring 2024 menswear.

Photo: Isaac Anthony / Courtesy of Agentry PR
BMC spring 2024 menswear.

BMC, spring 2024 menswear.

Photo: Isaac Anthony / Courtesy of Agentry PR

Aaron Potts took his easy daywear for  A.Potts further into the workwear space, this time finding a nice balance between his voluminous fabrications and minimal outlook.

A.Potts spring 2024.

A.Potts, spring 2024.

Photo: Ned Aya / Courtesy of A. Potts
A.Potts spring 2024.

A.Potts, spring 2024.

Ned and Aya Rosen
Skyco spring 2024.

Skyco, spring 2024.

Photo: Hip Torres / Courtesy of Agentry PR
Skylar Hertz titled his collection “The Running Man.”

Skylar Hertz titled his collection “The Running Man.”

Hip Torres
Skyco spring 2024.

Skyco, spring 2024.

Hip Torres

In the afternoon, Raleigh Workshop’s Victor Lytvinenko reworked denim with playful surface treatments like foiling and upcycled it into patchworked styles. Sebastien Amisial Marianne Amisial of Sebastian Ami played with camping-themed utilitarian renditions of classic Americana. In a similar space but undeniably more playful was Skyco’s Skylar Hertz, who created camo-like prints out of running figures and turned tapestries into jackets and ponchos. 

Raleigh Workshop spring 2024.

Raleigh Workshop, spring 2024.

Photo: Colin Rex / Courtesy of Agentry PR
Raleigh Workshop spring 2024.

Raleigh Workshop, spring 2024.

Photo: Colin Rex / Courtesy of Agentry PR
Kent Anthony spring 2024.

Kent Anthony, spring 2024.

Photo: Gabe Araujo / Courtesy of Agentry PR
Kent Anthony spring 2024.

Kent Anthony, spring 2024.

Photo: Gabe Araujo / Courtesy of Agentry PR
Sebastien Ami set its collection in context.

Sebastien Ami set its collection in context.

Photo: Splint Media / Courtesy of Agentry PR

Fresh on the Men’s Day lineup were The Salting’sMichael Ward and Manel Garcia Espejo, who found inspiration in the work of artist Betty Parsons for their considerate and minimal wardrobing made of billowy, easy fabrics. Another new name this time around was Tarpley’s Tarpley Brooks Jones, who debuted with his “contemporary minimalism” that, as he said at a preview, teeters between the New York City fashion crowd and the Tenessee farmlands he calls home. “A Tenessee farmer and someone in Bushwick can wear the same jacket and it’s not ironic,” Jones said. Now that’s range. 

Tarpley spring 2024.

Tarpley, spring 2024.

Photo: Juli Gonzalez / Courtesy of Agentry PR
Tarpley spring 2024.

Tarpley, spring 2024.

Photo: Juli Gonzalez / Courtesy of Agentry PR
Ready for both a Brooklyn rave and an outdoors adventure.

Ready for both a Brooklyn rave and an outdoors adventure.

Photo: Juli Gonzalez / Courtesy of Agentry PR
Tarpley spring 2024.

Tarpley, spring 2024.

Photo: Juli Gonzalez / Courtesy of Agentry PR
Weightlessness at The Salting.

Weightlessness at The Salting.

Photo: Petros Kouiouris / Courtesy of Agentry PR
The Salting spring 2024.

The Salting, spring 2024.

Photo: Petros Kouiouris / Courtesy of Agentry PR
And some whimsical tailoring.

And some whimsical tailoring.

Photo: Petros Kouiouris / Courtesy of Agentry PR
The Salting spring 2024.

The Salting, spring 2024.

Photo: Petros Kouiouris / Courtesy of Agentry PR