10 Early Prime Day K-Beauty Deals, According to Experts and Vogue Editors

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If it feels like we just wrapped up July’s Prime Day, you’re not wrong! But here we are again: Amazon’s infamous sale returns October 7 and 8. The Prime Day K-beauty deals ending up being some of the most promising ones over the summer, and we’re predicting a similar trend this fall.

Even if your main MO during Prime Day is to stock up on household staples, it’s still worth making a detour for Korean beauty products. Why? Because K-beauty is in a league of their own—with dreamy textures, skincare-first formulas, and ingredient innovation that makes even the most forward-thinking formulas stateside feel a step behind.

K-beauty revolves around nurturing [the skin] barrier–optimizing the hydration within and blocking out pollutants and environmental stressors,” Dr. Christine Hall, a general practitioner in medical aesthetics, previously told Vogue. “The whole regime centers around maximizing hydration of the skin or ‘skin flooding’ with product after product aimed at restoring the skin barrier and locking in hydration—no matter what your skin-type is.”

Vogue’s Guide to the Best Discounted Amazon K-Beauty Products

Featured in this article

Best Sunscreen
Round Lab Birch Juice Moisturizing Sunscreen
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Best Overnight Mask
Medicube Collagen Jelly Cream
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Best Microneedling Serum
VT Cosmetics Cica Reedle Shot 100
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Whether you’re chasing that elusive glass skin glow or just want a hydrating face mask that actually works, there’s no shortage of standout finds. From toner pads that visibly erase pores to cushion compacts that click shut like a dream, every step in a Korean beauty routine is a small, joyful ritual. And to simplify your scroll of the best Prime Day deals—we’ve already done the digging. We’ve rounded up a curated list of 10 top-rated Korean beauty products (plus a few new obsessions) that are already available at a discount.

So go ahead—tap “add to cart,” and treat yourself to a little skincare magic before the sale even begins. Happy shopping!


The Best Early Prime Day K-Beauty Beauty Deals, By Category

Sometimes you want to peruse the early Amazon Prime Day deals, other times, you know exactly what you’re looking for. To help you quickly find a specific item, we’ve broken our guide into categories below.


Early Prime Day Korean Skincare Deals

It’s no secret that Korean skincare leads the charge in innovative products—and American beauty brands have only recently started catching up. “The K-beauty market is just on the cusp of hitting the U.S. big time,” Sarah Chung Park, founder and CEO of Landing International, previously told Vogue. Chung Park emphasized that “while Amazon and TikTok are leading the K-beauty sales, the category is sure to see major growth this year as American consumers discover new products via social media and Korean culture (think: K-pop and K-drama).”

As for where to start? CosRx’s bestselling snail mucin sheet masks are perfect for those in need of a dose of hydration. Ditto for Medicube’s collagen jelly cream. What about a mini micro-needling appointment from home? There’s a serum for that too.

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CosRx

Advanced Snail Mucin Power Sheet Mask

Board-certified dermatologist Y. Claire Chang, points to this option for a soothing mask. “It’s concentrated with 35,000 parts per million snail secretion filtrate to hydrate, repair, and heal the skin,” she previously explained, adding that the naturally derived cellulose sheet fit well on the face. It’s worth noting, that while the mask isn’t vegan, the mucin is harvested from the snails’ natural excretions.

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VT Cosmetics

Cica Reedle Shot 100

Unless your skin is very sensitive, Reedle Shot 100 is a great entry point into spicule serums, offering a 100/1,000 microneedle intensity—enough for that signature tingle without overwhelming heat. The spicules boost cell turnover and enhance absorption of actives like calming cica, healing propolis, and deeply hydrating sodium hyaluronate and glycerin. For best results, pair it with rich moisturizers for a plump, cushioned glow.

Vogue’s senior beauty commerce writer Kiana Murden uses Medicube’s Collagen Jelly Cream.

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Medicube

Collagen Jelly Cream

Though this is definitely more face cream than mask, we love it as an overnight treatment. Board-certified dermatologist Dr. Dara Spearman agrees, and recommends turning to Medicube’s Jelly Cream for deep hydration. Packed with freeze-dried hydrolyzed collagen, elastin, niacinamide, and squalane, “this is beneficial for those with dry or aging skin, as it helps improve elasticity and promotes long-lasting hydration,” she previously told Vogue.

Early Prime Day Korean Sunscreen Deals

Among the numerous Korean skin-care products making a splash in the US market, the selection of sunscreens may very well be the most impactful. Korean sunscreens are sought after for their innovative formulations: they boast smoother textures that deliver overall a more enjoyable application experience compared to many Western counterparts. Their biggest claim to fame, however, is their extensive UVA protection, achieved through advanced filters that are not yet approved stateside but widely used overseas. Browse any one of these picks for white cast-free protection with a non-greasy feel.

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Round Lab

Birch Juice Moisturizing Sunscreen

“Smooth moisturizing texture [that] so feels very neutral on the skin,” is dermatologist Dr. Michelle Park previously described Round Lab's sunscreen, enriched with niacinamide and glyceryl glucoside to nourish and hydrate sans greasiness.

Vogue's senior beauty shopping writer Kiana Murden tests the Round Lab Birch Juice Moisturizing Sunscreen.

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d Alba Piedmont

UV Essence Waterfull SPF 50+

This cult-favorite sunscreen delivers more than just SPF 50+ protection—it’s a refreshing, serum-like formula that hydrates, brightens, and sinks in like skincare. With zero residue or greasy feel left behind, it wears seamlessly under makeup and keeps skin dewy, calm, and protected.

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Mixsoon

Bean Sunscreen SPF 50

Featherlight and dewy, this serum-texture sunscreen from mixsoon delivers serious SPF 50+ protection with a skin-loving boost. Powered by fermented bean, barley, and pomegranate extracts, it hydrates, soothes, and brightens, leaving a dewy finish. Plus, it’s reef-safe, fragrance-free, and safe for sensitive skin.

Early Prime Day Korean Makeup Deals

The best Korean makeup products boast similarly innovative formulas as their skin-care counterparts, acting as complexion multitaskers—often with imaginative packaging that adds points for function and whimsy. “In Korea, it’s a given that makeup needs to make your skin look amazing,” expert and former Allure editor-in-chief Michelle Lee previously told Vogue. “Makeup products tend to be quite affordable and have skin-care benefits too,” Lee adds. What products are some of the Seoul cool girls using? Cushiony foundation compacts and sustainable glitter eyeshadows.

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TIRTIR

Mask Fit Red Cushion Foundation

“Many people in Korea use cushion foundations which come in a variety of finishes and often have skin-care ingredients. After a meal, it’s quite common to see people pull out their cushion compact to reapply, so foundation formulas tend to be light and not cakey or heavy,” Lee, previously told Vogue. Not to mention, the formula boasts up to 72 hours of wear, SPF 40 for sun protection, and full-coverage results—and all you need is one pump of product.

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Unleashia

Glitterpedia Eye Shadow Palette

In the mood to amp up your eye look? A little shimmer never hurt. “Unleashia is a Korean makeup brand known for its glitters, which are vegan, cruelty-free, and biodegradable,” Lee previously told Vogue. And if you’re hesitant to go for a full sparkly lid—just one swipe of this eyeshadow on the inner corner of your lid works wonders for brightening eyes.

Early Prime Day Korean Hair Care Deals

Much like its approach to skincare, Korean hair care is rooted in a philosophy of prevention, nourishment, and layering lightweight yet potent formulas. The emphasis isn’t just on styling but on truly restoring scalp and strand health with ingredients often found in skincare—think collagen, ceramides, and botanical oils. Treatments are designed to be sensorial and effective without feeling heavy or overly perfumed. Scroll to shop our most popular picks, from keratin-rich hair masks, to lightweight oils.

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Cer-100 Collagen Coating Hair Protein Treatment

Think of this as a K-beauty hair mask that specializes in bond repair. A blend of collagen, herbal extracts, hydrolyzed milk, and silk amino acids work together to repair chemically damaged strands, and improve overall softness. Though it’s worth noting, the collagen in this formula is animal derived, so it’s not a vegan-friendly pick.

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Mise En Scene

Perfect Super Rich Serum

Mise En Scene’s serums are a Korean cult-favorite for formulas that deliver deep hydration with a surprisingly lightweight feel—think all the smoothing of your favorite hair oil, without any of the greasy heaviness.