As the dust begins to settle on the spring 2026 season, and all 15 designer debuts are officially in the rearview, we’re taking stock of what that means for celebrity style.
The relationship between fashion and Hollywood began in earnest with Audrey Hepburn and Hubert de Givenchy, and has since grown into another facet of business. For many celebrities, fame comes with a fashion contract, or—if you’re lucky—house ambassadorship.
Over the years, some celebrities have become synonymous with the fashion brands that they are linked to: Emma Stone and Louis Vuitton by Nicolas Ghesquière; Margaret Qualley and Virginie Viard’s Chanel; Kim Kardashian and Demna’s Balenciaga.
With this game of creative director musical chairs, we wondered what that meant for celebrity contracts—not to mention friendships. We had an early taste of this when Dakota Johnson remained a Gucci girl, rather than following her dear friend Alessandro Michele to Valentino.
There were certainly some holdovers with the new collections: Julianne Moore, a Bottega Veneta muse under Matthieu Blazy, stayed loyal to the house, debuting Louise Trotter’s first look at the Cannes Film Festival, and even starring in her first teaser campaign. Jennifer Lawrence and Anya Taylor-Joy, two longstanding Dior acolytes, supported Jonathan Anderson at his first womenswear show.
Still, there was some notable movement during the season. Nicole Kidman, a former Balenciaga ambassador, did not stay for Pierpaolo Piccioli’s tenure, nor did she follow Demna to Gucci—instead, she was named one of Matthieu Blazy’s Chanel ambassadors, alongside Ayo Edebiri. Meanwhile, Greta Lee, a one-time Loewe ambassador, chose to follow Jonathan Anderson to Dior.
Chanel
Familiar Faces: Kiera Knightley, Kirsten Stewart, Margaret Qualley, Margot Robbie, Sofia Coppola, Lupita Nyong’o, Lily-Rose Depp, Marion Cotillard
Memorable Moments: Sofia Richie Grainge’s wedding dress; Charlotte Casiraghi opening the spring 2022 show on horseback
Front Row VIPs: Margot Robbie, Pedro Pascal, Tilda Swinton, Gracie Abrams, Naomi Campbell, Lily-Rose Depp, Vanessa Paradis, Pedro Almodóvar, Jennie, Michaela Coel, Julia Louis-Dreyfus, Imane Khelif, Carrie Coon
Ambassadors: Ayo Edebiri, Nicole Kidman
Noteworthy Moments: Blazy officially offered the first look at his Chanel at the Venice Film Festival when he dressed Edebiri in a white bouclé suit and, later, a red strapless gown.
Bottega Veneta
Familiar Faces: Julianne Moore, Jacob Elordi, Ayo Edebiri, Úrsula Corberó, Greta Lee
Memorable Moments: Kendall Jenner and A$AP Rocky’s pap walk campaign; trompe l’oeil leather jeans, tank tops, and flannel; animal beanbag chairs as show seating; Dua Lipa’s glittering naked dress at the Barbie premiere
Front Row VIPs: Julianne Moore, Vicky Krieps, Tramell Tillman, Uma Thurman, Kyle Kuzma, Louisa Jacobson, Michelle Yeoh
Ambassadors: Vicky Krieps, Lorenzo Musetti
Noteworthy Moments: Ahead of her debut in Milan, Trotter released her first teaser campaign starring the likes of Moore, Krieps, Musetti, Jack Antonoff, Tyler, the Creator, Zadie Smith, Lauren Hutton, and Vittoria Ceretti
Dior
Familiar Faces: Natalie Portman, Jennifer Lawrence, Cara Delevingne, Rachel Zegler, Anya Taylor-Joy, Rihanna
Memorable Moments: Rihanna’s lingerie maternity dress; Taylor Swift’s 2024 VMAs look; Cara Delevingne’s 2021 Met Gala “Peg the Patriarchy” vest
Front Row VIPs: Anya Taylor-Joy, Taylor Russell, 070 Shake, Greta Lee, Jennifer Lawrence, Rosalía, Mikey Madison, Monica Barbaro, Jenna Ortega, Brigitte Macron, Jisoo, Johnny Depp
Ambassadors: Greta Lee, Mikey Madison, Mia Goth
Noteworthy Moments: While celebrities had quietly been wearing Dior since his menswear debut this past summer, Anderson’s first major womenswear moment came when he dressed Greta Lee in a green organza and black satin minidress with a plunging neckline and bow detail at the Venice Film Festival.
Loewe
Familiar Faces: Greta Lee, Ayo Edebiri, Josh O’Connor, Emily Ratajkowski, Taylor Russell, Daniel Craig
Memorable Moments: Aubrey Plaza’s Emmys Post-It dress meme, Zendaya’s tennis court dress; Rihanna’s Super Bowl LVII Halftime Show look (and pregnancy announcement); the “I Told Ya” tee; Dame Maggie Smith’s campaign by Juergen Teller
Front Row VIPs: Britt Lower, Eva Victor, Isla Johnston, Tracee Ellis Ross, Pedro Almodóvar, Emily Ratajkowski, Parker Posey, Sarah Paulson, Lesley Manville, Sarah Snook, Liv Tyler
Noteworthy Moments: Ahead of their debut show, the American duo put out a teaser video brimming with fresh faces: Eva Victor, Isla Johnston, Erin Kellyman, Orlando Norman, Lewis Gribben, Megan Northam, and Théorode Pellerin.
Gucci
Familiar Faces: Daisy Edgar-Jones, Dakota Johnson, Julia Garner, Jannik Sinner, Kingsley Ben-Adir, Alia Bhatt
Memorable Moments: Bella Hadid wearing de Sarno’s micro-shorts and towering platform horsebit loafers, the front-row Normal People reunion between Paul Mescal and Daisy Edgar-Jones
Front Row VIPs: Demi Moore, Gwyneth Paltrow, Edward Norton, Elliot Page, Halina Reijn, Spike Jonze, Julianne Nicholson, Lila Moss, Mariacarla Boscono, Serena Williams, David Jonsson, Alex Consani, Alia Bhatt
Noteworthy Moments: In lieu of a traditional runway, Demna tapped Spike Jonze and Halina Reijn to create a satirical short film that showcased his first collection, “La Famiglia,” featuring Demi Moore, Edward Norton, Keke Palmer, Elliot Page, Kendall Jenner, and Alex Consani.
Balenciaga
Familiar Faces: Kim Kardashian, Nicole Kidman, Rachel Sennott, Isabelle Huppert, Michelle Yeoh, Charli XCX
Memorable Moments: Kim Kardashian’s 2021 Met Gala morph suit; the fall 2022 snow show; the spring 2023 mud runway; the pre-fall 2024 Beverly Hills show; the Erewhon collaboration; unleashing pantaboots; gimmicks galore—towel skirts, chip bags, Ikea totes
Front Row VIPs: Meghan Markle, Anne Hathaway, Simone Ashley, Adut Akech, PinkPantheress, Ariana Greenblatt, Kristin Scott Thomas, Isabelle Huppert, FKA Twigs, Shailene Woodley, Lauren Sánchez Bezos
Noteworthy Moments: A front-row appearance from Meghan, Duchess of Sussex proved the real fashion week coup.
Versace
Familiar Faces: Anne Hathaway, Dua Lipa, Olivia Rodrigo, Blake Lively, Amal Clooney, Lady Gaga, Demi Moore, Bella Hadid, Gigi Hadid
Memorable Moments: Jennifer Lopez’s plunging dress that invented Google Images, January Jones’s Golden Globes dress, Kendall and Kylie Jenner’s matching 2019 Met Gala showgirl looks
Front Row VIPs: Bianca Jagger, Jon Hamm, Amber Valetta, Talia Ryder, Romeo Beckham, Mia Khalifa
Noteworthy Moments: Julia Roberts showcased Vitale’s more casual Versace, wearing a button-up and blazer on the Venice Film Festival carpet. The look went viral when Amanda Seyfried rewore it one day later. Roberts also debuted his formalwear, a more subdued black and navy dress.
