X content
Taylor Swift s latest album, Reputation, may boast its share of synthetic bass and snare drums, but behind the scenes, the pop star s aesthetic is decidedly stripped down. Swift celebrated the release of her latest single, “Call It What You Want,” with an Instagram Story that saw the musician embodying the song s message of eschewing the artifice of the celebrity scene in favor of something simpler, with a new take on beauty that felt like an above-the-neck refresh.
Along with supremely minimal makeup, save for swipes of rose at lip-level, Swift offset abbreviated blow outs with a series of rumpled waves clearly shaped by the coastal air and fully makeup-free skin, the overall vibe a stark departure from her usual menu of polished lengths and crimson lips. The make-under was alluded to throughout the initial promotion of Reputation, Swift s high-shine image exchanged for something slightly more raw—and, judging from those honest, straight-on gazes, rebellious. But the most noteworthy detail of this particular share, displayed several times throughout the forty second clip? A seriously radiant smile, a surefire sign that Swift is indeed doing something right.
Taylor Swift Talks Googling Herself, Which Celebrity s Closet She d Raid, and the Bravest Thing She s Ever Done
