Looking for the best place to buy a rug? You’re not alone—shopping for stylish floor mats can be one of the most daunting parts of the decorating process, between settling on the right size, color, texture, and price. In the age of the internet, where options are endless and quality can be hard to suss out, it can all be overwhelming. After all, while items like clothing and shoes are easy to return, lugging a whole rug back to UPS? Not so much.
Vogue’s Guide to the Best Places to Buy Rugs Online
So with that in mind, we decided to compile the best places to buy rugs online. Some are for the traditionalists; some, for the minimalists. Some are simply for those who want to hide ugly rental apartment floors with a bold colorway or an artful pattern. The one thing they have in common? All 12 of our favorite shops focus on well-made, long-lasting creations, between artisan creators and one-of-a-kind handmade pieces.
Below, our picks for the best online rug stores.
Nordic Knots
Go here for clean, minimalist rugs that fit the ever-popular Scandinavian design aesthetic. Even the patterned pieces follow simple silhouettes, relying on saturated hues for interest. “Nordic Knots’s mastery of print and color is what drew me to them in first place—there isn’t really anywhere else you can fall in love with an elegant tigra pattern, a neoclassical motif, or fairytale fauna all at the same time,” explains shopping director Talia Abbas. “For my own living room, I wanted something simple and timeless—another category Nordic Knots excels in. The Grand in Walnut, a delightfully deep, rich brown, proved perfect for my space. The shade brings a soft warmth to the room, and the wool is plush and soft underfoot. My new favorite place in the apartment is now sitting on this rug, cross-legged and sipping my cappuccino.” Visual mock ups on the site helped her easily determine the right size, and delivery was speedy, Abbas adds: “My rug arrived in less than a week, as promised—a worthy mention when most furniture shipping takes weeks, if not longer.”
Design Within Reach
With its impressive roster of designers, it comes as no surprise that Design Within Reach is also a prolific source for rugs. Shop runners, area rugs, outdoor rugs, and even mats from names like Beni Rugs, Hay, Ellison Studios, and more—plus, nearly 100 designs created by the retailer in-house. Not sure how to style it in your space? Use DWR’s design concierge (a free service) for everything from moodboards to 3D room renderings.
Lulu and Georgia
One of the stand-out product categories from Lulu and Georgia (and there are a lot) is the rug selection. You can take advantage of the retailer’s virtual design services or scroll the catalogue on your own—with designer collaborations like Jake Arnold and Sarah Sherman Samuel, you’ll have plenty of options to pick from. “The Rajaa rug is the perfect shade of olive green, with a delicate tonal border that makes it look more expensive than it is,” says lifestyle shopping editor Elly Leavitt. “I was most impressed with the delivery time: Many companies can take weeks, if not months, but this arrived at my doorstep in about one week. It did shed for a couple of weeks (completely normal for a new rug!) but now it looks as good as new.”
The Rug Company
As the name implies, this is a company that sells a wide array of high-end rugs (over 400, to be exact). It has created quite a buzz for its fashionable collaborations, releasing collections with everyone from Mary Katrantzou to Diane von Furstenberg—though its recent release with Farrow Ball is also notable for the sheer array of colors it offers.
Revival Rugs
The word “Revival” in Revival Rugs is a nod to the company’s main mission of restoring and reselling vintage rugs that they source from Turkey and Morocco. (Although for those who want new rather than old, they also offer a selection of modern rugs made from their in-house design studio.) Their selection is plentiful—they even sell outdoor rugs—and their website is refreshingly easy to navigate.
“My extended periods of time in London over the better part of the last 10 years has really influenced my aesthetic tastes—cozy, moody, dark academia colors are where my heart lies. In an effort to make my new apartment embody at least a bit of that, I m wholeheartedly obsessed with my new Milord rug,” says Conçetta Ciarlo, our beauty commerce writer. “The pattern is the perfect balance of old world charm with a bit of edge. And as a virgin to giant area rug shopping, sizing was a mystery to me—but Revival’s on-website specs made it easy enough for even me to handle.”
Armadillo
American-Australian company Armadillo embodies restrained luxury. Each of its high-end pieces are thoughtfully handmade from natural fibers; sophisticated in a pared-back way. The jute category is a stand-out, but recent wool pieces that come in saturated earth tones (in addition to the bestselling neutrals) are also worth the investment if you prefer more of a statement.
Ernesta
If sizing is your main concern with rug shopping, you’ll want to bookmark Ernesta. The brand is all about customization—right down to the last inch, to ensure whichever quality piece you purchase will fit your home precisely. The style leans classic, with versatile, easy-to-design-around neutrals stealing the show. Beauty shopping editor Kiana Murden picked up the ivory Eleanor rug to set the scene for her dining room.
Soho Home
Soho Home, the home design studio offshoot of the member’s club, offers a curated selection of hand-knotted vintage rugs as well as more contemporary geometric styles designed by their in-house creatives. Better yet, they have an extensive rug guide on their website to make sure you find the perfect choice for your home.
CB2
Those who know CB2 mainly for its modern look may be surprised to know that the Crate Barrel sibling brand also carries an assortment of vintage-inspired rugs. Washed hues, intricate, old-world patterns, and hand-loomed pieces abound (though, if you prefer minimalism, you’ll find a lot of solid options to suit your fancy as well).
West Elm
With speedy shipping, a vast range of styles, and generally accessible price points, West Elm is a good option for the indecisive decorator looking for an entry-point carpet. In addition to its regularly added-to catalogue, you can shop pieces from the retailer’s designer collaborations: The Pierce Ward line continues to impress, with a few of the brand’s signature patterns even available as area rugs.
Salam Hello
Working directly with Amazigh artisans, Marrakech-based Salam Hello is a great resource for authentic, handmade Moroccan rugs. Choose from made-to-order options or peruse the ready-to-ship storefront; in the latter, you’ll find a mix of vintage and one-of-a-kind pieces that cater to every style. Rich, bold colors and a thick, luxuriously high-pile wool texture are the norm here.
Article
Typically affordable (most pieces are well under $1,000), Article has a tight but versatile edit of rugs ideal for outfitting a first apartment. The style leans contemporary and simple, though if you love a pattern, you’ll appreciate the handful of geometric-printed options the retailer does offer.
