Barbie Ferreira Says Hello to Coach’s New Fashion Week Pop-Up on Madison Avenue

In the final moments of planning Coach’s latest ready-to-wear runway spectacle, creative director Stuart Vevers found an hour to sneak away from his atelier on Friday night to shine his light on his accessories—and the girls who love toting them around town—with a party held at the brand’s Madison Avenue flagship store.

After six years spent designing and reinventing the Coach ethos, many felt it was high time to revisit the brand’s greatest It bags. Among them, Sarah Andelman, who collaborated with Vevers on the two-level retail heaven where the bags, now referred to as The Coach Originals, were being restored, remixed, remade, and even rented.

“I feel it’s very new to offer the rent-a-bag service for a brand like Coach, and I hope it will make happy some ladies who just want to try before they buy the silhouette,” Andelman, the former creative director of Colette and now the founder of creative agency Just an Idea, told Vogue. “These bags are absolutely timeless, and the goodies are very exciting too. We had a short time to develop them, but I love that items range from a water bottle to a deck of cards, from puzzles to pillows and iPhone cases.”

Not spotted anywhere in the space was the house’s former repeated C monogram; although many partygoers still held fond memories of their first Coach purchases emblazoned with the pattern. “I actually had a Coach wallet that I might have gotten at an illegal discount place,” Barbie Ferreira told Vogue. “It was obviously old and not in-season, but now we have the new. We’ve had our glow up!”