Inside H&M s Grand Return to SoHo With Hunter Schafer, Iris Law, and More

Wednesday night, H&M celebrated their return to SoHo with an in-store bash and exclusive H&M Studio SS24 collection unveiling. The brand s in-house architecture team designed the almost 10,000 square-foot store, drawing inspiration from the neighborhood s famed art galleries, with the store s latest collection on large red rock platforms and sculptural features.

The H&M Studio SS24 collection, presented at the event, creates modern silhouettes that take cues from relaxed 1970s style codes. Inside, guests enjoyed special DJ sets by Amrit and Mia Moretti (yes, Murder on the Dancefloor was playing), endless flowing cocktails, and mingling amongst the city s cool kids. Attendees included Hunter Schafer, Amelia Gray Hamlin, Iris Law, Aweng Chuol, Quannah ChasingHorse, Alex Consani, Sasha Calle, Aaron Rose Philip, and more.