Inside Olivia Palermo and Johannes Huebl’s 10th Wedding Anniversary Celebration in Baden-Baden
“I love weddings, but I’m not much of a bridal person,” says fashion and beauty entrepreneur Olivia Palermo. “I am much more of a fashion girl—and I am very nontraditional in that sense. I take every opportunity to make something into a fashion moment.”
Olivia Palermo first met Johannes Huebl, who is a model, back in 2007 through a mutual friend at a movie screening in New York City. The two began dating that November, and this year marks their 17th year of being together and their 10th year married. “I proposed to Olivia on New Year’s Eve in 2013 while we were on holiday in St. Barts,” Johannes remembers. “It was just the two of us in an idyllic setting and a very special moment.”
For her civil ceremony in 2014, Olivia wore a custom look by Carolina Herrera that came about after attending a market appointment and falling for a skirt. Using that design as the starting point, she worked with the Carolina Herrera team to explore their archives and put together the perfect custom look. “I wore cashmere with feathers and shorts with an overlay skirt [to my civil ceremony],” Olivia says. “I always think about the setting for any look I’m wearing and making sure it tells a story, so the look just made sense to me for the occasion.” That look ended up going viral, with one popular Reddit thread titled: “The hold Olivia Palermo’s wedding look had over me….”
Olivia’s cashmere sweater, silk faille shorts, and tulle overlay skirt were avant-garde and traditional all at once—an unexpected pairing, yet perfectly fitting for the intimate Bedford, New York, setting. “I never really thought about what the response to it might be,” the model admits. “But I’m always happy to provide inspiration for girls who love fashion.” Their civil ceremony was spontaneous and small, with only immediate family and best friends in attendance. “Going on six months of our engagement with no real break in our schedules in sight, we decided to just get married and worry about the big wedding moment later,” Johannes admits.
That big moment just happened to come 10 years later. “We had always planned to do a wedding—I love weddings—but life was just so hectic at that point in time that we never got around to actually planning one,” Olivia explains. Their recent celebration in Germany at the end of June was the reception they never had. “[It was] like picking up where we left off in 2014,” Olivia adds. “A party with our friends and family that we never got to do, where they could come together and finally celebrate with us.”
The couple worked closely with the events team at the Brenners Park-Hotel Spa in Baden-Baden, Germany, which is Johannes’s home country. Olivia and Johannes first visited the property for the Gala Spa Awards in March 2012—two years before their civil ceremony—and loved it so much they decided to return for their 10-year anniversary celebration.
Olivia is a self-described “super-visual person,” so the majority of her planning took place via her iPhone photo reel—she notes she made an album of more than a thousand screenshots—and Zoom calls and WhatsApp messages with the Brenners Park-Hotel events team.
On Friday night, guests arrived at the hotel for a cocktail reception via the path along the Oos River that runs through Baden-Baden. Olivia wore a short pink Simkhai dress for getting-ready photos and then changed into Look 31 from the Giambattista Valli Haute Couture show—the first of three Giambattista Valli dresses that she wore over the course of the milestone weekend.
Olivia chose the designer as she’s a longtime friend and supporter of his work. It also felt fitting that Mr. Valli refers to his creations as “love collections” rather than “bridal collections”; he told Vogue that he feels his designs evoke “the emotion of love and celebrating happy times”—not the formal contract so often connected to the words bride and wedding. This modern, fashion-forward approach felt perfect for a bride who had already pushed the envelope a little with her first wedding look.
