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Bad Bunny Turns Into a Schiaparelli Boy at the 2026 Grammys

Director: Genesis Valverde
Director of Photography: Finalis Valdez
Editors: Sebastian Olmos Olivares, Lika Kumoi
Producer: Chase Lewis
Associate Producer: Lea Donenberg
Assistant Camera: Jon Corum
Gaffer: Nick Schulte
Audio: Gloria Marie
Production Assistants: Marquis Wooten, Comfort Abiodun
Production Coordinator: Tanía Jones
Production Manager: Kristen Helmick
Line Producer: Natasha Soto-Albors
Assistant Editor: Billy Ward
Post Production Coordinator: Holly Frew
Supervising Editor: Kameron Key
Post Production Supervisor: Alexa Deutsch
Global Entertainment Director: Sergio Kletnoy
Executive Producer: Rahel Gebreyes
Senior Director, Digital Video: Romy van den Broeke
Senior Director, Programming: Linda Gittleson
VP, Video Programming: Thespena Guatieri
Filmed on Location: 1 Hotel West Hollywood

Released on 02/01/2026

Transcript

[speaking foreign language]

The conversation for the Grammys

actually starts in October

before nominations even come out.

We start looking at the prediction list.

The team sits with Daniel.

We talk about what music he s listening to,

who s inspiring him,

what he has on play

while he s working on the collections.

And simultaneously, we were having a lot

of conversations about the Scat Man

and who that could be,

what that looked like,

what that was supposed to feel like.

And we just kept saying,

Bad Bunny, Bad Bunny, Bad Bunny.

I mean, you look at this weekend

he s walking into,

he s the first Latin artist nominated

in the three big categories

and a week out from a historic Super Bowl halftime show.

It felt absolutely right.

We talked with Storm about

an exaggerated shoulder,

this idea of masculinity,

the play on femininity with the corset,

and the combination of the two.

We love this outfit so much.

I feel like as far as like

you know who Benito is today,

this is just like the most elevated version of him.

And with Schiaparelli doing this outfit, you know,

them not doing men s wear,

this is something really refreshing,

something really new.

Today we have Cartier jewelry,

which we re super excited for.

Just being a fan of Cartier as a brand,

now being able to work with them at this level is

just a dream come true.

And working with this outfit

and working with a shirt

that requires cuff links is something super fun

because it s something we don t really use as often anymore.

So being able to use cuff links is really cool.

Especially, you know, at the highest level with diamonds,

you know, we have some rubies as well.

We also have some really cool bracelets.

We always kind of throw in some little pop

or sometimes we go subtle,

you know, we ll just kind

of feel out how he feels during this fitting

and kind of go with that

and kind of give the best pieces that,

you know, compliment the outfit,

but also live with the outfit.

[speaking foreign language]

It was easy.

[speaking foreign language]

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