Inside A$AP Rocky’s Harlem-Inspired Met Gala Look
Director of Photography: Brandon Yoon
Editors: Lika Kumoi, Katie Wolford
Producer: Ndeye Thioubou
Associate Producer: Maya Hibbert
Associate Producer, On Set: Lea Donenberg
Assistant Camera: Alexis Aguilar
Audio: Sean Paulsen
Production Assistant: Terrell Jarrion
Stylist: Matthew Henson
Stylist Assistants: James Garland, Chanti Walker
Groomer: Tashana Miles
Assistant Editor: Daniel Berlin
Post Production Coordinator: Holly Frew
Supervising Editor: Kameron Key
Post Production Supervisor: Alexa Deutsch
Production Coordinators: Tanía Jones, Noah Bierbrier
Production Manager: David Alvarez Paz
Line Producer: Natasha Soto-Albors
Entertainment Director: Sergio Kletnoy
Talent Manager: Phoebe Dishner
Supervising Producer: Felicia Kelley
Director of Content, Production: Rahel Gebreyes
Senior Director, Video: Romy van den Broeke
Senior Director, Programming: Linda Gittleson
VP, Digital Video English: Thespena Guatieri
Images Courtesy of: Zahir Phillips
Filmed on Location: W New York - Union Square | Penthouse Suite
Released on 05/05/2025
You gonna say Brooklyn flyer than Harlem?
I m gonna go with that and I m gonna stick there.
I m sticking with that.
That s how we know you not from Harlem.
[laughing]
[soft music]
Vogue, what s the deal?
It s me again, him, ASAP Rocky,
the prettiest motherfucker alive.
And we at my final fitting for the Met Gala.
I should have switched my glasses man.
Should have had the black ones on.
[Producer] You wanna switch right now?
Yeah, because I feel like
this is giving Flavor Flave right now.
Yeah, I m in my element.
Shout out Ray Ban and all that.
Yeah, that s pretty flago, yeah.
We in my hotel suite right now, my space.
I tend to usually bring my own items that either I designed
or things that I bought from other designers just
to fill in the space cause I feel like most hotels,
I don t like their decor.
So what I do is I supply everything for myself
to make it feel like home.
This is my cactus right here.
This is a cactus cover that we selling.
It s a collaboration
between my brand HOMMEMADE and Gufram, the legendary brand.
This is a Puma tool bag right here that I designed
because a good friend of mines, he gave me a tool bag
and he said this is necessary for a dad.
So I felt like all dads, all moms
and all people alike should have this tool bag.
You feel me?
We got the Vogue with yours truly.
Who the handsome fella right there man, you let me know.
I think fashion was always like my first expression.
Culturally, I m honored to be a co-chair.
Every year feels exciting.
My involvement this year, it s just crazy,
it s a dream come true and I m honored
that this is highlighting Black excellence.
Aight Vogue, let s try these fits on this year.
Gotta call my boy Matt Hanson out here.
Yo Matt, grand entrance.
[laughing]
There he go.
Vogue, I would like to introduce y all man.
Maybe he don t even need no introduction.
This is my big brother.
Not only that, this is the stylist
that I ve been working with for about 15 years now,
Matthew Henson.
What s up, Vogue?
You know.
Big brother, let s walk them through
these collections man.
We have several versions of the same jacket.
Rocky wanted to do something really new
and original from his own brand Awge.
You see, you gotta zoom in on that.
You see that?
You heard that name?
Oh aight.
[laughs]
He wanted to pay homage to New York
and one of the biggest and most well-known jackets is
A Marmot.
Is a Marmot jacket,
which is a really crazy outdoor technical jacket.
Made of really beautiful waterproof material,
but it s got an incredible shape.
So what we wanted to do is try
to do something in a tailoring silhouette that kind
of mimicked the shape of a Marmot,
paying homage to that and this is what we came up with.
So this is the first time I m seeing it,
you re seeing it since it came from the factory.
Marmots are like a Harlem tradition in the wintertime,
everybody has a Marmont on or a Moncler.
So we just wanted to like pay homage to Harlem,
like he said.
Y all see when you see people with the orange,
lime green, red, blue, like all those colors stemming
from way back in the day.
We talking about 2002, you know, all the way
to now, current days.
Like that was our like teenage jacket.
That was our Bear or our Mountain Gear or our North Face.
That s what they was for us back then.
Shout out to Harlem man.
Now let s try on these fits.
[light music]
Scene one, take two.
Yo, so this is one option.
The oversized look, you know, very elegant with the tie
with the Marmot, pop the collar one time on em.
Some red bottoms on the feet.
Rocky said that he wanted to do something a bit different
than what we ve been doing.
We ve been doing [camera clicks]
suits for probably close to like two years now.
Especially since the beginning,
we were just doing everything
[camera clicks] with young designers,
a lot of street wear.
But I do like this dressed up moment,
embracing your fatherhood.
It s been great and I think this blends the two
because it s not so strict in the tailoring.
It s a bit fun.
The fabric is a fresco wool
and the details are the same
as like any other technical jacket.
Creating with Matt is dope cause he s like a blank canvas
allows you to be you.
I like fuckin with people that s not afraid
to color outside the line.
And I think the element of surprise,
I think people are expecting you
to wear like a certain type of brand.
And I think you come in, you know
in Awge really makes a statement,
especially in the direction you re pushing the brand.
Anna s whole thing was like make sure
you are wearing a Black designer this year to the Met gala.
Don t wear anybody that s not Black.
And I was like, I m a Black fuckin designer,
I m gonna wear mine.
She was like, yes you should wear yours.
[soft hip hop music]
[Producer] You guys ever have disagreements?
I fight him all the time
and it s just like he fights me, I fight him.
And that s what makes our relationship dope
because we know how to fight productively.
It s certain things that I do that he doesn t fuck with.
He never liked the babushka stuff to begin with
but he was like, you know what, I get it.
I fuck with it. [laughing]
You know what I m saying?
You were right about the babushka.
It was actually a functional thing at that time.
Something was going on. For sure.
And I was kind of shocked.
But you know what it was.
It worked out really well
And it became a big thing.
People are still doing that.
We agree to disagree and shit happens.
And look, he still made it look good on
that carpet at that gala.
We can go back and forth as much as we want,
but we already know it s always gonna be.
[laughs] Always.
[light hip hop music]
So y all, this is the final look.
This is what I m feeling like is the one, not the two.
The jacket is a wool twill
with a matching wool twill vest.
And then we did a custom boxer in satin
with all details, matching wool pant.
The shoes are classic lace up collaboration between Awge
and Christian Louboutin and the matching tie as well too.
So some of the details on the jacket are
that it has an internal closure system as well
as an external closure system.
So usually on a technical jacket you just have like a zip up
the front because that s all you really need.
But we did this a little bit more nod
to Rocky s sartorial side.
So we made this similar shape as the Marmot,
but we made it more sartorial
and did it with a double breasted closure
so the jacket can close completely the same way
[ASAP Rocky] That a tux or a blazer close.
Exactly.
So you can get really evening with it
and have this, you could open it this way,
you can have the collar stand.
It s super versatile.
You can go whichever way that you like.
He gave me that good Ralph Lauren.
Exactly.
It s now collar. To see right there.
I think your dad era is my favorite era so far.
I did love the beginning days when you were starting
to figure out how the industry worked
and all the traveling we were doing back then.
That was pretty insane times, I did enjoy those moments.
I m glad those moments are over.
I m a bit too old for that
so I m really enjoying this moment.
You and me both.
Yeah, yeah, that was, that was some crazy days.
But nah, I really feel like this is your best moment,
super proud of you bro.
See I m a whole dad, I think we embodied that.
We go into that intentionally now.
You know that s just me.
It s a part of me now.
So it goes hand in hand with everything moving forward,
since I became a pappy.
Jewelry for the night of the Met Gala,
I ll be wearing Bulgari and Pavé Na Teo.
I got permanent grills so I m gonna wear grills for sure.
I can t take these out. [laughing]
My hair will be by Tashana Miles.
She s my hairstylist.
And I think we want to kind of go, we want opulence,
but we still want to make sure
that it still feels a little subtle
and classy for the evening and appropriate
for what they call Black dandyism.
When you think about Harlem, when you think about fashion,
when you talk about the old days of the origin
of all of this shit, right?
Prohibition era, 1940s, film war or mid-century,
1950s, Civil Rights movement.
All of those like decades that I just mentioned,
all had the same uniform.
Children, babies, men and women all dressed alike.
They were all tailored and suited to a T.
That changed when, you know, more urban
and more street wear became more of a like a,
I think a everyday normality.
And I just want to bring back that feeling of,
you know, elegance, Harlem elegance, ghetto fabulous.
That s what I am, that s what I embody.
Everybody want to dress like a Harlem motherfucker
right now.
We talking about Pelle Pelle s, construction boots,
all of this shit we started.
I mean I m not gonna say Harlem started grills,
but we definitely put on for our generation
about 15 years ago with the grill,
Harlem brought back the grills.
Harlem brought back Jeremy Scott, we brought back Tim s,
we brought back Uptowns,
nobody s wearing Nike and none of that.
And now Harlem just brought back Puma.
Harlem, Harlem.
I feel like it s a New York thing,
but I feel like it s okay for you to be okay
with Brooklyn being the best dressed borough.
That s all I m trying to say.
Brooklyn is, you gotta cross the bridge to see the fashion.
That s it, that s what I m saying.
[laughing]
Yeah, you a hater bro.
Yeah, once you come over the bridge,
you on something else, but you have to cross the bridge
to see what s really going on, you know what I m saying?
You gonna say Brooklyn flyer than Harlem?
I m gonna go with that and I m gonna stick there.
I m sticking with that.
That s how we know you not from Harlem.
[laughing]
This is for all my youngins out there.
I m gonna give y all some tips
for when you going to the Met Gala.
Number one, when you get to the Met Gala,
make sure that you don t OD on snacks.
You don t wanna show up
to the red carpet looking bloated.
That s rule number one.
Rule number two, listen, when you step out that car
and you see all those fans
and all those supporters and kids
and people yelling your name and shouting, embrace it all.
Love it cause it s all real love.
Number three, when you get to the Met Gala,
make sure you re on time and not like me and my lady.
Number four, number four
and one of the most important rules of the Met Gala,
always, always bring your best fit.
Bring what you think is gonna shit on the whole night.
Make sure ain t nobody fuckin with you.
Make sure you ain t looking like nobody else.
Express yourself, you know, don t be scared to do that.
This Met Gala I m looking forward to being there on time.
Like I said, I really have a great time every time I go,
so I just plan on having like a fuckin hell of a night
and enjoying myself, shits and giggles the whole night.
I think we should make it normal
for celebrating Black excellence.
[light music]
Yo Vogue, that was my final fitting.
I m about to sign off.
It was a pleasure having y all here with me,
but I gotta get some beauty rest so I can prepare for this
Met Gala, shout outs to Vogue.
Shout outs to ASAP, shout outs to Harlem
and shout outs to life in general, happy to be here.
Peace, taking off ASAP.
[light music]
Sheesh.
You see this sexy thing? [whistles]
My shorty got the little fatty on her too.
You see that forehead?
You know who it is.
[light music]
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