Happy Bad Bunny Bowl day! Tonight, Puerto Rican star and Grammys history-maker Bad Bunny served as the halftime performer for the 2026 Super Bowl, held at Levi’s Stadium in Santa Clara, California. And, as expected, the highly anticipated performer completely owned the stage, bringing a memorable fashion look along with him.
“[The show] is going to be fun and easy,” the star said in his NFL press conference earlier this week. “People only have to worry about [dancing].” And, indeed, the rapper opened the show in a grassy field with the song “Tití Me Preguntó,” using his ensuing set as one big celebration.
Bad Bunny—who also sang tracks such as “NUEVAYoL” and “DeBÍ TiRAR MáS FOToS”—was later joined by special guests like Ricky Martin and Lady Gaga (the latter, performing a rendition of her Bruno Mars track, “Die With a Smile”). There were also special appearances by notable Latino and Latina figures such as Toñita, the owner of Caribbean Social Club in New York.
Given the musician is always one to embrace bold fashion choices, it was no surprise that Bad Bunny also leaned into a distinctive outfit tonight. His look, designed by Zara, was unexpectedly pared back. Styled by his frequent collaborators Storm Pablo and Marvin Douglas Linares, he wore a minimal head-to-toe cream look, including a collared shirt and tie, a sport-inspired jersey with the name Ocasio and number 64 on it, chinos, and sneakers. (The significance of that number 64? Fans are speculating that 1964 is the year his mother, Lysaurie Ocasio, was born.)
While Bad Bunny could have easily had any brand in the world dress him for the halftime set (he wore Schiaparelli’s first menswear creation to the Grammys just last week), his decision to wear the Spanish fashion retailer was not without intention: After all, the majority of his songs are sung in Spanish. “It was an amazing show,” read a statement from the brand on dressing Bad Bunny. “Benito put on a memorable performance. What a great outfit.”
Later in the night, he changed into a second Zara look, adding a cream double-breasted blazer. As for accessories, Bad Bunny wore matching cream gloves and a Royal Oak timepiece from Audemars Piguet. (The luxurious 37mm watch had an 18-karat yellow gold case with a malachite stone dial.) For footwear, he donned a pair of his own “BadBo 1.0” sneakers made in collaboration with Adidas, which drop tomorrow.
Bad Bunny’s decision to defy any theatrical fashion expectations on the Super Bowl stage tonight makes total sense when considering his long style history. Whether on the stage or the red carpet, the star has always approached dressing with an original and personal flair. As he told Vogue in our December 2025 digital cover story, “I don’t like it when I don’t feel like I’ve dressed myself.”
Bad Bunny’s performance tonight was a historic one for the Super Bowl: He was the first singer to perform a halftime show entirely in Spanish (a decision that caused quite the uproar in conservative circles). His set tonight follows a monumental win at the Grammys last week, when he also became the first Latino star in the ceremony’s 68-year history to win album of the year (for his innovative record DeBÍ TiRAR MáS FOToS). He used his Grammys speech as a moment to protest ICE. “Before I say thanks to God, I’m going to say ICE out. We’re not savage, we’re not animals, we’re not aliens. We are humans, and we are Americans.”
Tonight, he ended his Super Bowl performance holding up a football with a message of unity: It simply read, “Together, we are America.”
