Blake Lively Is in Full (Lily) Bloom for It Ends With Us Press

NEW YORK NEW YORK  JULY 31 Blake Lively is seen in the Upper West Side on July 31 2024 in New York City.
Photo: Getty Images

Blake Lively’s It Ends With Us press tour is officially underway, but that isn’t the only thing keeping the actor busy right now. In addition to the promotional duties for her last film, Lively also shared a first look at her haircare brand Blake Brown today—and hit the ground running in style.

Lively’s character in the adaptation of Colleen Hoover’s novel is named Lily Bloom and, apparently, owns a flower shop called Lily’s Blooms. (Really, what else is someone named Lily Bloom to do?) So, naturally, the actor is embracing all things floral.

Stepping out on the Upper West Side today, the actor—who famously does not use a stylist—opted for not one but two looks. The first was a sheer blue sleeveless sheath dress with a skirt of rainbow ostrich feathers from New York designer Olivia Cheng’s brand Dauphinette. The dress features a celestial scene, complete with angels playing music above a field of daisies and butterflies. Lively put her own spin on the styling, adding a multicolored chain belt at the waist, enormous dangling Lorraine Schwartz earrings laden with blue stones, and pointy-toe rhinestone-covered heels that match her feathered skirt.

NEW YORK NEW YORK  JULY 31 Blake Lively is seen in the Upper West Side on July 31 2024 in New York City.
Photo: Getty Images
Image may contain Blake Lively Person Clothing Dress Adult Footwear Shoe Accessories Bag Handbag and Bracelet
Photo: Getty Images

Later, the actor changed into a more overtly floral look: a white ankle-length dress covered in multicolored roses—an archival Vivienne Westwood which Lively sourced from Tab Vintage. She added to her flower power with her shoes with a pair of pale pink peep-toe Louboutins featuring 3D flowers festooned onto the ankles. Never one to forget an accessory, she added an oversized Lorraine Schwartz turquoise rose ring to her sartorial garden.

With just over a week left until It Ends With Us premieres, Blake Lively surely has a bouquet of looks at the ready.