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With so much fashion existing online, there’s something refreshing about trying pieces on in-store after eyeing them first on a little screen. Enter Just Browsing: We’re taking you into the fitting room as we preview the newest collections from some of our favorite high-street brands and contemporary labels. We’ll get into fabric and quality, fit and feel, and so much more as we make our way through the shop floor. Happy scrolling (and strolling)!
To be honest, I can’t remember the last time I shopped in a store for clothes—unless vintage—but stepping into the Diane Von Furstenberg flagship on 14th Street in Manhattan’s Meatpacking District felt like much more than retail. In my family, DVF was a household name synonymous with women’s fashion. Her personal and professional story has long been inspiring, anchored by the iconic wrap dress that forever redefined how women approached style. When I received my first wrap dress at 16, an heirloom from my mother, it felt like a rite of passage—something more sophisticated and adult than anything I had worn before. It allowed me to mirror the women I admired growing up.
The flagship itself is an extension of that legacy. Located beneath their headquarters, with a grand leopard-print staircase leading to the label’s offices, it serves as both a literal and figurative embodiment of the brand. It is a space where art, fashion, and identity become one. The walls display priceless art, including works by Francesco Clemente and several of Warhol’s famed portraits of Diane. The store’s scale is commanding, yet divided into intimate seating areas that invite you to browse the art, furniture, and of course, fashion.
The highlight of my visit was trying on pieces from DVF’s newest collaboration with NYC-based Henry Zankov, whose become an insider favorite for vivid knitwear and graphic patterns. The collection is a homecoming of sorts—Zankov worked closely with Mrs. Von Furstenberg for four years before establishing his namesake label in 2020. Their appreciation for print and color finds harmony in a playful yet polished edit–think sequin knit gowns, clashing prints, and silhouettes that strike the perfect balance of ease and spectacle.
Together, DVF and Zankov teamed up on a 26-piece collection that feels like a physical expression of both brands’ ethos: empowering women to feel free, confident, and unrestrained. After trying on nearly the entire store, here are the pieces I couldn’t stop thinking about.
24/7 Sequins
My everyday wardrobe leans heavily on simple basics, but find paillettes a nice way to add eye-catching interest. That’s why I was most excited to explore the DVF and Zankov collaboration–which had plenty of shimmering, attention-grabbing pieces to choose from. I was drawn to these knit sequin-embroidered dresses with their iridescent sheen, and a more laid-back aloe-green hoodie with clear shiny disks, each one of which had Zankov’s irresistible magic touch.
Back to Black
If there’s one piece I can never resist, it’s the black dress. Despite having at least ten on rotation in my personal wardrobe, I immediately gravitated toward the Cynthia—an off-the shoulder jersey—perfect for any occasion, day or night. It had a flattering shape and, most importantly, pockets! The Sasha dress came in a close second, with a low V-neckline ideal for a more formal black-tie scenario. For a playful twist, pair either of these with a signature printed DVF scarf or one of their new rope belts.
Spot On
Whether from the fall collection or the Zankov collaboration—DVF had a spot for everyone. My favorite picks were the Patricia dress, with a ruffled skirt that catches the wind, and the Princess cardigan in a soft mesh that’s my platonic ideal of a statement top, equally timeless and contemporary.
Stitched to Perfection
I’ve always found that embroidery gives a special, personal touch to clothing, serving as a reminder of craftsmanship and attention to detail. In DVF’s new fall collection, they elevated their Sernissima print, a black floral pattern (seen on the wrap dress in the middle) with delicately applied sequins over the pink, purple, and blue details. In particular, I had (maybe too much) fun running around the store in their Blanca gown, trying to get the mega skirt billowing behind me—a true belle of the ball moment.
Clash Course
Prints usually intimidate my minimalist side, but DVF and Zankov’s joyful mashup of pattern and color had me reconsider. The Mulberry top in floral amethyst was a standout—effortlessly chic and modern. It paired beautifully with both the matching skirt (the Chrystie) and a contrasting one (the Gramercy; technically the same skirt, but with a sheer embroidered layer atop), proving that mixed prints can be timeless, not just trendy.
Function Meets Fashion
This season’s fix for function and style is the utilitarian coat. At DVF, I found two great sets that spotlight a version of the outerwear staple. For warmer weather, the Naomi jacket—a cropped trench silhouette with scrunched sleeves—paired nicely with the coordinating pleated skort for a touch of prep. I loved the Shay jacket, too; between the blouson fit, funnel-neck collar, and houndstooth yellow fabric, it offers a practical yet on-trend layer for cold-weather dressing.
