Kylie Jenner to Win Best Hype Woman at the 2026 BAFTAs

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Given the surreality of last year’s ceremony—when she endured freezing temperatures that forced celebrities into red carpet puffers, a Take That performance of “Greatest Day,” and presenter David Tennant comparing her to a lookalike—you might have reasonably assumed Kylie Jenner would chalk the BAFTAs up to a bad dream and move on. And yet: here she is again, returning to the scene of the crime to support Timothée Chalamet’s bid for best actor in a vampy black Mugelr dress from about 1999, purchased from Tab Vintage.

Since her inaugural awards-season appearance at the 2024 Golden Globes, Jenner has developed a red carpet presence as relentless as any studio campaign. At the 2025 Globes, she took her place beside Chalamet and his A Complete Unknown co-stars in a vintage Versace chainmail dress that prompted instant comparisons to Elizabeth Hurley with Hugh Grant at the Four Weddings and a Funeral premiere in 1994. Then came a glittering Balenciaga pre-fall 2024 gown for the 2025 Berlinale; a custom Miu Miu body-con dress encrusted with black caviar beads for the 2025 Oscars; and spaghetti-strapped Schiaparelli for the couple’s red carpet debut at the 2025 David di Donatello Awards.

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Back to Hurley: if that slashed, safety-pinned column—notable enough to warrant its own Wikipedia page—proved that red carpet fashion could inspire as much recognition as the film it’s helping to promote, Jenner’s has shown that the two can actively bolster each other. Consider the his-and-hers tangerine Chrome Hearts at the Los Angeles premiere of Marty Supreme in December 2025, or the copper sequined Ludovic de Saint Sernin dress she wore at the Palm Springs International Film Festival soon after. Since then, there have been fall 1996 Gianni Versace Couture gowns at the 2026 Critics’ Choice Awards and a waist-whittling custom Ashi Studio creation for the 2026 Golden Globes. Chalamet may be the one nominated for best actor this evening, but Jenner has the Best Hype Woman category well and truly sewn up.

See every look from the BAFTAs red carpet here: