The coats aren’t loud or immediately recognizable. But the women wearing them are. That’s the appeal of a piece from Nour Hammour.
When Nour Hammour and Erin Webb launched the now cult-favorite French outerwear brand devoted to leather and shearling outerwear in 2013, they did so quietly: by appointment only, largely through at home fittings at Hammour’s family home in Paris, and then at intimate pop-ups in friends’ homes around the world. There were no splashy campaigns or celebrity-seeded launches. Instead, the brand grew slowly and organically—one relationship, one coat, one returning client at a time.
That evolution now finds a physical expression in the brand’s new showroom, designed by Camille Vergnes, just off the Champs-Élysées, which opens ahead of the fall 2026 shows at Paris Fashion Week. Rather than a traditional retail store, the space is conceived as an extension of the brand’s original ethos—an intimate home salon-style environment centered on presence and personal connection.
“Our previous showroom was a private residence, and it was beautiful to bring clients into our world in that way,” explains Hammour. “We tried to keep the same spirit, where it feels like you are in our home, but with a stronger architectural intention. This space gives our client a better understanding of our world, letting them relax into the moment of their visit. It carries the intimacy of before, but reflects who we are today.”
From the beginning, the founders understood something fundamental: a coat is never an impulse purchase. It’s the piece you reach for year after year—that often outlives trends, and sometimes even gets passed down from generation to generation. Nour Hammour built its reputation on that emotional weight, designing pieces to accompany women through entire chapters of their lives, with the belief that your outerwear should be treated with real reverence.
Today, the brand’s devoted clients include celebrities like Kendall Jenner, Vittoria Ceretti, and Dua Lipa, with the offering spanning a range of styles that correspond to the many roles women inhabit throughout their lives: edgy, subversive pieces; sleek, tailored essentials; and opulent, statement-making coats that evoke old-world glamour, which they tongue-in-cheek call “the matriarch category.” The founders intentionally design the collections to reflect these multiple facets, ensuring that every woman sees herself represented across their range.
The experience at the new showroom on Rue Pierre Charron begins in a narrow Haussmannian foyer, where coats and accessories line the walls, draped over racks and resting atop gilded neoclassical consoles.
Beyond the main doorway, the grand living room unfolds. A vintage Maison Jansen sofa upholstered in dark grey silk velvet anchors the room beneath a tasseled Fortuny silk chandelier, while black damask chauffeuse chairs punctuate the space. Subtle Middle Eastern references—a nod to Hammour’s Lebanese heritage—echo the intimacy of the brand’s original showroom in her family home.
“[This space] is a continuation of the world we’ve built, the first showroom carried us for 10 years,” adds Webb. “This new space mirrors how we’ve grown while maintaining the closeness that started it all.”
The brand’s sense of intimacy isn’t merely aesthetic—it shapes the way clients move through the space. Off to the side of the living room, visitors glide into a more secluded boudoir beneath a Josef Hoffmann crystal chandelier that casts a softer, more relaxed glow. It’s here that the ritual of trying on begins.
Appointments are carefully curated: pieces are pre-selected based on client preferences, displayed on a custom rack in wrought iron and gold leaf designed like a hotel luggage trolley, and arranged to allow discovery and play. Women are invited to visit the showroom with friends, and the shopping experience itself is intentionally designed to be social, inspired by Hammour s time working at Elie Saab, where appointments could span multiple sessions for a single dress. That same attention to detail, care, and intimacy is applied to how clients interact with the Nour Hammour showroom, creating a personalized, thoughtful environment where every visit feels deliberate.
“The intimate atmosphere of the showroom lets us connect one-to-one with our clients, the way we did before,” Hammour explains. “We always thought that buying your outerwear piece should feel somehow ceremonial—it’s a big decision, it’s the way you appear to the world as soon as you step out. So we wanted to keep that level of care that we always offered, a kind of personalization of service, even though we are not made-to-order anymore, those values remain with us.”
Its opening also reflects how the brand has grown: without outside investment, or relentlessly chasing visibility, or rushing to occupy prime retail corridors. It’s through this intimate approach that Hammour and Webb have come to deeply understand the woman they design for, describing her as “going through life with a signature ease and freedom that makes her magnetic.” Hammour continues: “She is not loud, but she has a strong presence—she is a woman you want to know more about.” And usually, the first question she’s asked is: Where’d you get that coat?
