PhotoVogue Festival 2023

PhotoVogue Festival 2023 Talks: “Text to Image Prompt: The technology and science behind A.I. and what it could mean for image makers?”

This PhotoVogue Festival 2023 talk will take place on November 17th at BASE in Milan. Mel McVeigh will dive into the technology behind prompt engineering, curation and generative AI.
PhotoVogue Festival 2023 Talks “Text to Image Prompt The technology and science behind A.I. and what it could mean for...

PhotoVogue Festival 2023: The Talks

This conversation took place on November 17th 2023 as part of the PhotoVogue Festival 2023 which centered around the theme “What Makes us Human?: Image in the Age of A.I.”


Synopsis | Text to Image Prompt: The technology and science behind A.I. and what it could mean for image makers?

As we start a conversation on AI and what it means to be human, “Text to Image Prompt: The technology and science behind A.I. and what it could mean for image makers?” will
be a deep dive into the emerging creative AI technologies. We will demystify the technology behind prompt engineering, curation and generative AI - and the text to image / text to image tools which are blurring the lines between real and imagined.

About the speaker 

This talk is curated by Mel McVeigh, VP Consumer Product at Conde Nast. McVeigh leads the digital portfolio across 9 brands in 11 markets: Vogue, GQ, Conde Nast Traveller, Architectural Digest, House + Garden, World of Interiors, Allure, SELF, Glamour. McVeigh is also responsible for the Commerce Platform - Storefront and Affiliate. She is a senior product leader with a creative mindset. In her role, she reimagines, the digital customer experience to reach the widest global audience with inspiration and delight. This includes the Met Gala and Vogue World livestream, launching Vogue’s new Storefront, Architectural Digest Designer Directory or Conde Nast Travelers website and booking platform. Mel is also a lens based artist with an MFA from Monash University. Her work intertwines between human and machine, algorithms and storytelling. McVeigh recently published her photobook A Chance for Love - a series of portraits of men she met on tinder as she tried to break the algorithm.

Mel McVeigh

“Text to Image Prompt: The technology and science behind A.I. and what it could mean for image makers?” is part of day 1 “Charting New Territories: The Ethical Implications of A.I. in Image Creation” of the Symposium taking place at BASE Milano on Friday 17th November. 

The event is free and everyone is welcome to attend.


The recording of this panel will be uploaded after the Festival.


Friday 17th November – Day 1 “Charting New Territories: The Ethical Implications of A.I. in Image Creation will also feature: 


PhotoVogue Festival is a project directed by Alessia Glaviano (Head of Global PhotoVogue) and co-curated by Francesca Marani (Senior Photo Editor, Vogue Italia), Chiara Bardelli Nonino (Editor, Writer and Curator), Daniel Rodríguez Gordillo (Content Operations Strategy Manager, Condé Nast) and Caterina De Biasio (Visual Editor, PhotoVogue)