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Hood By Air s MoMA House Party

In this video, Shayne Oliver talks about hosting a party at the MoMA, taking the HBA narrative beyond the runway, and introducing the Hood By Air brand—with its ego, superego, and id—to the world.

Released on 11/03/2014

Transcript

We re using the lobby as a theater

for this experimentation.

It s like bringing it to life.

It s becoming universal

the way that people experience fashion.

Growing up in Brooklyn we do a lot of house parties

and we ll see how it works here

but we re hoping that that happens.

[Announcer] Security clear the bridge.

We re ready for the next act.

(loud modern music)

You feel the energy coming off of their bodies.

(loud modern music)

♫ Push it, ah, push it

♫ Push it, ah, push it

♫ Push it, ah, push it

♫ Push it, ah, push it

♫ Push it, ah, push it