Behind the Scenes: Beyoncé s March 2013 Cover Shoot

(Halo by Beyonce)

[Female Narrator] Any shoot is an extraordinary process.

These pictures could be transcendent, these

pictures could be ones that you keep forever.

The images that stay in people s minds

and make people think and are arresting.

[Male Narrator] Beyonce really wanted to make

this second cover relevant, with substance.

[Female Narrator] Power means lots of different

things, and it takes twists and turns

and sort of has its own energy.

And to me there s a power in discretion,

and there s, you know, the power of intimacy.

There is the sense of touch and humanity.

And Beyonce has all of that.

[Male Narrator] And the power of pride,

the pride of your heritage.

But it s more also that strength.

[Male Narrator 2] This cover has to be a gift.

[Female Narrator] There are a lot of extraordinary

sort of, I suppose diva clothes in the true sense of

Italian summers and Spanish infantas,

but it s really about Beyonce.

[Female Narrator 2] And this is power after

becoming a mom, so it s the big,

super, S on the chest and power.