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“Everyone’s Got Their Own Thing Going On,” in Vogue’s Latest Streets of South London Video

From punk, to vintage, to witchy; here's a look at the street style that makes up the eclectic neighborhoods of South London. Director: Daisy Gaston Director of Photography: Arabella Kennedy-Compston, Giorgia Young, Connor MacLeod Editor: Katie Wolford Senior Producer, Vogue: Jordin Rocchi Associate Director, Creative Development, Vogue: Alexandra Gurvitch Senior Fashion News Editor, Vogue Runway: Laia Garcia-Furtado Visuals Editor, Vogue: Olivia Horner Associate Producer, Vogue: Lea Donenberg Additional Interviews: Zee Waraich Producers, London: Rob Wildsmith, Tara Sadeghi Audio: Julia Martin Production Assistant: Lily Dizdarevic Photographer: Ivory Campbell Runner: Lara Drew Featuring: Billie Ireland, Chavonne Brown, Damsel Elysium, Hannah Thompson, Louis Thompson, Philomène Amougou, Sheena Jones, Sheila Teague, Woerms, Xiao Qiao, Yasmin El Yassini Production Coordinator: Ava Kashar Production Manager: Kit Fogarty Line Producer: Romeeka Powell Senior Director, Production Management: Jessica Schier Assistant Editor: Justin Symonds Post Production Coordinator: Jovan James Supervising Editor: Kameron Key Post Production Supervisor: Nicholas Ascanio Director of Content, Production: Rahel Gebreyes Senior Director, Programming: Linda Gittleson Executive Producer: Ruhiya Nuruddin VP, Digital Video English: Thespena Guatieri

Released on 09/05/2023

Transcript

[Speaker 1] I feel like you see lots of different people

from lots of different scenes in South London.

[Speaker 2] It s so eclectic.

[Speaker 1] London is just like really bold.

[Speaker 2] People are not afraid to be themselves here.

[soft jazzy music]

London really allows you to do

whatever you feel comfortable in.

I m a sucker for like historical fashion

and I love accessories.

I love jewels.

I m wearing an ivory silk skirt and the silk dress

that I ve deconstructed to have this kind of ruch effect.

[soft soulful music]

Well, I would say the scene here today is,

as always, very vibrant, very active,

great energy really.

Well, I m wearing Comme Des Garçons skirt and coat,

Prada boots and Wright Teague jewelry.

I want the clothes to be the foil to the jewelry

so the jewelry stands out strongly.

[soft soulful music continues]

My personal style I would say has different poles to it.

Sometimes I m going very much for cool dad.

Other times I m going for Latin uncle.

Other times I m just doing sort of a witchy thing.

And sometimes I put them all together

just to confuse people.

Today s look was I m traveling but still I serve,

have to serve.

When I get north of the river It feels like everyone

has decided to wear very strict uniforms by borough.

Where here you go through Deptford,

you go through Greenwich, you come through Lewisham,

it feels like people are more willing to blend aesthetics.

I think that s what makes South London different to

basically every other part of the country.

[soft music]

[soft jazzy music]

There s a lot more vibrancy in South London.

People are very authentic to the way that they wanna dress.

London is such a multicultural place,

but specifically South London as well.

So you just get that tone of different energies,

different ways to express yourself.

And it s just a melting pot

and you can see that aesthetically.

Growing up there wasn t a lot of representation

on different types of ways to celebrate yourself

and celebrate your body and your style as a black woman.

So my personal style derives from a lot of nineties

black femme archetypes and just TV shows

that I m obsessed with.

And I just mix it all together

and get whatever I need to get from it.

[soft jazzy music]

Today I am wearing a Vivienne Westwood draped vest.

I studied fashion history and that involved a lot

of art history.

And I remember always being really, really inspired

by Old Masters Dutch paintings and neoclassical sculpture

with just all the beautiful, beautiful draping.

Just day to day,

obviously I can t walk around in some giant

Rubenesque gown.

So I think I try to translate that into

more like wearable, like this lovely little bit.

[gentle music]

My friends and I call it Art Teacher Queer.

It s my personal style.

Today I m actually wearing two dresses.

The under one is one from Monki,

I got it when I was working there in my last year of uni.

Then this is actually my favorite thing

that I own right now.

I really like how bright it is.

And I always want to express like really loudly.

I kind of want my clothes to do the talking for me

because I m quite a reserved person.

I use fashion a lot to project who I am.

I really like to make my own clothes because

I don t really find what I want to wear in shops.

So I buy a lot of fabric in Africa

and then I make them in London.

My style is in a way to reveal my own culture

and my heritage.

So it s important to me that the way I dress

is a reflection of where I m from.

It s important for me to look aggressively queer.

I like to stand as a safe space for other queer people

so they can recognize that they re not alone

when they re in public.

I like to bend gender and switch up the stereotypes

associated with certain garments

and kind of mix them all together in my own taste and style.

So it s inspired by the punks of London.

It s kind of like acts of protection for me

and makes me feel like I can take up as much space

as I need to.

As cliche as it is, I think it s important,

especially in a big city, to have your own voice

and feel as though you re seen and heard

as your authentic self.

I like to buy really old clothes.

I feel like I always buy things because I think

they used to be mine, so it s like a past life regression.

For me personally, I want people to look at me

and be like, Oh I can t buy this,

but I can get inspired from this,

or I see her as a painting.

[Speaker 3] What is the South London style?

I feel like with South,

everyone s got their own thing going on.

There s not sort of one style of London.

It s sort of what everyone brings

and everyone that you interact with

sort of expresses themselves in the way that they look.