Hugo Boss Spring 2015 Ready-to-Wear
Released on 09/11/2014
(edgy techno music)
With this collection is really a continuation of
what I started with last season for Boss women s wear.
It s about the chapter two.
(edgy techno music)
This techno forest was a futuristic backdrop
to Jason Wu s second show for Hugo Boss.
And there s a cool, strict edge to the clothes
which also spoke of the future.
The collection really is that dialogue between the
architecture and nature that I stared with last season.
And mixing with that something softer but still technical,
taking really technical fabrics: bonded tweed,
bonded jersey, bonded cotton, raw edge, laser cut.
You know there s something almost futuristic about it.
[Tim] When you come to see him in this context,
can you see a difference in what he s doing?
I see an effortless marriage of the two.
You wanna maintain your own vision, but also
keep the integrity of the brand.
And I feel like he s done that so well.
But with this collection he departed into
a very, beautiful light ethereal take on Boss.
Agnes Martin served as inspiration
for the color palette.
Pale yellows, pale glass, really, really
barely there tones, and it s that subtle tone
that is a different way of using color for me.
[Tim] When you talk about futurism I think of one
of my favorite movies which is Gothika.
Yeah, I mean Gothika has been kind of the point
of inspiration for my vision here.
I always loved that movie and it felt really right.
But there s also a celebration of the antiquity
of elegance because the thing about Andrew Niccol
and Gothika is that if you observe even though it s
set in the future, all the cars were old.
You know, and the architecture was of the 60 s.
And there was something
very beautiful about that combination.
There was a pale quality to the tint, the filter so
I really felt that with this show.
I actually really thought it was beautiful
the way he was mixing sheer with like white cotton.
So you d have like a white cotton with a black sheer
over that which would then make a gray.
And then also those beautiful pastels, and then the
way they rolled em out was really cool.
And the way they went from some
more casual to more formal.
I think minimalism is one of the hardest things
to accomplish with interest.
You know, I mean I thought that.
I thought, yes there s a trench coat, but it s a
trench coat I would want immediately, you know.
There s something interesting, a twist on it.
I think there s a poetry in that.
(audience applauding)
(orchestral music)
Starring: Hugo Boss
Featuring: Tim Blanks
Director: Marina Valle
IDM Productions / indigital.tv Produced by: Emoticon Productions
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