Giorgio Armani: Spring 2010 Ready-to-Wear

[gentle music]

Roger, what can Giorgio Armani teach you about fashion,

do you think?

You know, I think you can always get inspired

and have ideas about what you wanna wear

when you go out at night.

Possible future for you?

I don t think so [laughs].

Come on. I ll stick with tennis.

[high-energy electronic music]

I wouldn t say it s a look,

it s more like a feeling.

Quite monochromatic, there s a lot of light and dark.

[Tim] Did he say the magic word, chiaroscuro?

I did [laughs].

In my head.

You only have to look at Giorgio Armani s headquarters

in Milan to see that he has an affection for the Bauhaus.

And that movement is actually the inspiration

for his new collection.

♪ Our blood and guts are out ♪

♪ We spread our bones ♪

This is, in my opinion, the freshest Armani show in ages.

This a new fresh style and incredibly the U woman shape

is really joining with the Armani tradition

in flamboyance and are brilliantly made.

♪ We re catching bullets in our teeth ♪

I think it was really done in Milan-esque colors

which are like green and blue and fuchsia and red.

I think Italian need to be explored in some way again,

because we lost this kind of Italian feeling.

[Tim] But it s interesting because Giorgio Armani

helped the Italians, lose that Italian feeling

by making everybody wear natural colors.

And now I think, we need some emotional, some instinct,

we say in Italian, [speaks in foreign language]

which is butterfly in a stomach.

You need to go to buy like, I want that.

I think that s a strong change for him.

[upbeat music]

[Tim] What did you think of those colors then?

They are crazy, and I love them,

I found it was very differential

from any other show in Madrid.

How can I say, candy color Armani [laughs]?

[upbeat music]

[Tim] Did you think that collection

was eccentric at all?

There was a touch of eccentric that I think

it s really close to the New York

and underground, young movement.

Which I think proves that Giorgio Armani

is still in great shape.

[crowd clapping]

[gentle music]